GNX is on a mission to ship connectivity ‘the best way it must be’, selling transparency and ease – and is taking purpose at what it considers outdated business practices.
Squarely within the line of fireplace is the normal SLA. Rick Mur, co-founder and CTO at GNX, argues that amount, fairly than high quality, has been the norm. If the connection is 100% up, the supplier is doing its job – no matter efficiency. “That’s why I say SLAs are only a piece of paper,” Mur explains. “Should you break the SLA [as a vendor], you pay a little bit bit of cash again to the client, [but] ultimately, they skilled an enormous downtime if the SLA wasn’t matched.”
GNX’s method subsequently is to have interaction with the client on the earliest stage. Which suppliers shall be concerned? What clouds are they connecting to? Is there any half which requires particular low latency wants? As Mur notes: “Would you fairly have a high quality connection that’s up, and particular to your wants, or would you like every little thing locked down within the hardest SLA attainable? We attempt to be good with that, with our prospects, and attempt to transfer away from simply taking a look at uptime or bandwidth, and locking issues down in a contract.
“We attempt to give attention to high quality the place it’s really wanted, which is within the expertise.”
A whole lot of this intelligence may be gleaned from GNX+, the corporate’s all-in-one connectivity platform. Whereas tasks normally ranged from 20 to 40 websites upon launch a 12 months in the past, at present purchasers are really feel snug taking a look at 200 websites and 400 circuits. Alongside scalability, GNX has its personal monitoring resolution which helps ship insights on distributors’ supply and community efficiency.
These information are all fed again to the client. “We’ve actually targeted on data-driven decision-making and exhibiting that to our prospects,” says Mur. “That has been a significant shift within the platform, the place we’re now exposing that intelligence in our algorithm to our customers.”
A take a look at GNX’s buyer wins provides a glimpse into how the corporate is difficult the established order. For one, a big chemical compounds producer, GNX was routinely disqualified from the RFP for causes of measurement. GNX ran the quote anyway, despatched it over, and instructed the shopper to name if . Two months later, they did – and have since migrated their total property to GNX.
With websites and factories globally, Mur notes the snugness of the use case match. “In a manufacturing unit, if the connection goes down there, the manufacturing stops and every little thing involves a halt,” he says. “In order that’s the place we see that our mannequin actually matches, with these corporations which have a superb international presence, with websites that completely want connectivity to run their enterprise.”
Mur is talking on the Cyber Security & Cloud Expo in Amsterdam on September 24-25, and is trying to emphasise {that a} completely different method to procurement and choosing the precise companies is feasible. “Be very cautious about the place your information is and the way you hook up with it,” he warns. “And it’s not about an SLA that provides you the very best uptime. It’s about high quality that brings you there.”
