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Data Center News > Blog > Global Market > Why smarter cooling is key to sustainable data centre growth
Global Market

Why smarter cooling is key to sustainable data centre growth

Last updated: June 18, 2025 3:48 pm
Published June 18, 2025
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Why smarter cooling is key to sustainable data centre growth
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Chris King, VP/GM Information Centre Options EMEA at Johnson Controls, argues that next-generation cooling is the linchpin for assembly AI-driven demand with out sending vitality and water payments – or the planet’s temperature – by means of the roof.

The information centre business is at a defining crossroads. As our reliance on cloud companies, digital infrastructure, and AI surges, the facility calls for positioned on knowledge centres are accelerating at an unprecedented tempo. In response to a latest report from the Worldwide Power Company (IEA), the quantity of electrical energy wanted to energy the world’s knowledge centres is predicted to double by 2026.

This progress shouldn’t be merely a consequence of elevated web use; it’s largely pushed by the rise of more and more highly effective AI fashions and their huge computational wants. AI workloads can devour as much as 10x extra vitality than a normal net search question. And that’s earlier than we think about different resource-intensive applied sciences like blockchain or high-performance computing. The problem is not simply scaling to fulfill demand; it’s doing so sustainably.

The chance behind the vitality

Amid headlines about vitality pressure and local weather affect, it’s simple to miss a extra promising reality: the options we have to function knowledge centres effectively, with out compromising efficiency, are already right here. Probably the most superior cooling techniques at present considerably scale back each vitality and water utilization, enabling operators to fulfill rising calls for with a fraction of the environmental footprint.

These should not future aspirations, they’re being applied now by forward-thinking operators who’re aligning efficiency with goal.

The cooling conundrum

Cooling stays one of the vital resource-intensive points of information centre operation, in actual fact, it accounts for round 40% of an information centre’s complete vitality consumption.

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What’s extra, knowledge centre cooling additionally has a significant water footprint. A single 1 MW facility can devour as much as 25.5 million litres of water yearly for cooling alone, roughly equal to the every day water consumption of 300,000 individuals. In an period of local weather volatility and international water stress, this degree of utilization is more and more untenable.

Towards this backdrop, modernising knowledge centre cooling isn’t only a nice-to-have, it’s a enterprise and environmental crucial. Operators should reimagine cooling as a strategic driver of vitality and water effectivity, price management, and long-term sustainability.

Nevertheless, with the emergence of closed-loop liquid cooling, air-side economisation, and clever thermal administration, knowledge centres can now keep optimum temperatures utilizing far much less vitality and, critically, far much less water. Some progressive services have achieved near-zero water use, highlighting what’s doable when sustainability is constructed into the infrastructure, not bolted on as an afterthought.

Developments reshaping the way forward for cooling

Information centre cooling is quickly evolving in response to 3 key pressures:

  1. Rising rack densities: with extra computing energy packed into much less area, operators are demanding cooling techniques that may deal with larger thermal hundreds effectively.
  2. House-constrained websites: restricted land availability and concrete rules are driving a necessity for compact, modular techniques that scale with infrastructure.
  3. Greater ambient temperatures: as each inside warmth hundreds and international temperatures rise, techniques should adapt to altering situations whereas remaining vitality environment friendly.

These pressures have impressed a brand new technology of cooling applied sciences and system designs tailor-made to the evolving wants of at present’s, and tomorrow’s, knowledge centres.

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Driving down water utilization

Past vitality financial savings, smarter cooling techniques are additionally serving to operators deal with one other crucial problem: water consumption.

Water Utilization Effectiveness (WUE) is quickly changing into a key efficiency metric alongside Energy Utilization Effectiveness (PUE). Regulators, traders, and clients alike are asking extra questions on how knowledge centres handle their water footprint, notably in drought-prone areas.

Subsequent-gen cooling options, particularly closed loop liquid and immersion techniques, considerably scale back the necessity for evaporative cooling and different water-intensive processes. Some approaches even allow totally waterless cooling. In the meantime, superior constructing administration techniques can monitor and optimise water utilization throughout complete services, serving to operators establish inefficiencies and constantly enhance efficiency.

By investing in these applied sciences, operators not solely scale back their environmental affect but in addition improve their resilience within the face of stricter rules and shifting local weather situations.

Aligning efficiency and sustainability

Finally, the problem going through the information centre business is about stability. We should proceed to push the boundaries of efficiency and innovation, enabling AI,

automation, and digital transformation, whereas additionally guaranteeing that our infrastructure is resilient, environment friendly, and sustainable.

That’s the place sensible cooling could be a recreation changer. It sits on the nexus of efficiency, cost-efficiency, and environmental accountability. By embracing cooling innovation, operators can scale back their complete price of possession, meet stringent emissions and water utilization targets, and future-proof their services for the following wave of technological change.

The advantages of sensible cooling options go far past simply vitality financial savings. Additionally they help:

  • Decrease complete price of possession (TCO) by means of decreased vitality and upkeep prices
  • Regulatory readiness with gear that meets or exceeds emissions and water utilization targets
  • Future compatibility with hybrid cooling methods that bridge at present’s air-cooled techniques and tomorrow’s liquid-cooling calls for
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Because the business eyes exponential progress, notably with AI and edge computing growth, cooling techniques should be as agile and clever because the applied sciences they help.

From problem to aggressive edge

Information centres are quickly changing into the spine of the digital financial system. However because the IEA warns of hovering electrical energy use, now could be the time for operators to double down on sensible effectivity.

Finally, sensible cooling is greater than an operational necessity, it’s a strategic differentiator. It allows operators to help demanding AI and cloud workloads with out scaling their carbon or water footprint in lockstep.

Because the digital financial system expands, the information centres that thrive can be those who embrace innovation not only for efficiency, however for progress, proving that digital infrastructure will be each high-impact and low-footprint.

The applied sciences to attain that stability should not theoretical or years away. They’re right here, they’re confirmed, and they’re already reshaping what a sustainable knowledge centre seems to be like.

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Contents
The chance behind the vitalityThe cooling conundrumDevelopments reshaping the way forward for coolingDriving down water utilizationAligning efficiency and sustainabilityFrom problem to aggressive edge
TAGGED: centre, cooling, data, Growth, Key, smarter, sustainable
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