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Data Center News > Blog > AI > The next AI battleground: Google’s Gemini Enterprise and AWS’s Quick Suite bring full-stack, in-context AI to the workplace
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The next AI battleground: Google’s Gemini Enterprise and AWS’s Quick Suite bring full-stack, in-context AI to the workplace

Last updated: October 12, 2025 5:11 pm
Published October 12, 2025
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The next AI battleground: Google’s Gemini Enterprise and AWS’s Quick Suite bring full-stack, in-context AI to the workplace
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Fast SuiteGemini EnterpriseUninterrupted work in a single place

The friction of getting to open a separate chat window to immediate an agent could possibly be a problem for a lot of enterprises. And AI corporations are seeing a chance to convey increasingly more AI companies into one platform, even integrating into the place staff do their work. 

OpenAI’s ChatGPT, though nonetheless a separate window, is regularly introducing extra integrations into its platform. Rivals like Google and Amazon Web Services consider they’ll compete with new platforms straight aiming at enterprise customers who desire a extra streamlined AI expertise. And these two new platforms are the most recent volley within the race to convey enterprise AI customers into one central place for his or her AI wants. 

Google and AWS are individually introducing new platforms designed for full-stack agent workflow, hoping to usher in a world the place customers don’t must open different home windows to entry brokers. 

Google unveiled Gemini Enterprise, a platform that Google Cloud CEO Thomas Kurian mentioned “brings the perfect of Google AI to each worker.” In the meantime, AWS introduced Fast Suite, a collection of companies meant to exist as a browser extension for enterprises to name on brokers. 

Each these platforms purpose to maintain enterprise staff working inside one ecosystem, holding the wanted context in additional native storage. 

Fast Suite

AWS, by Bedrock, allowed enterprises to construct purposes and brokers, check them, after which deploy them in a single area. Nonetheless, Bedrock stays a backend software. AWS is banking that organizations will need a greater method to entry these brokers with out leaving their workspace. 

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Fast Suite will probably be AWS’s front-facing agentic utility for enterprises. It would even be a browser extension for Chrome and Firefox and accessible on Microsoft Outlook, Phrase and Slack. 

AWS vp for Agentic AI Swami Sivasubramanian mentioned Fast Suite is the corporate’s method of “coming into a brand new period of labor,” in that it offers staff entry to AI purposes they like with privateness concerns and context from their enterprise information. 

Fast Suite connects with Adobe Analytics, SharePoint, Snowflake, Google Drive, OneDrive, Outlook, Salesforce, ServiceNow, Slack, Databricks, Amazon Redshift, and Amazon S3. By means of MCP servers, customers also can entry data from Atlassian, Asana, Field, Canva, PagerDuty, Workato or Zapier. 

The platform consists of a number of companies customers can toggle to:

  • An agent builder accessible by a chat assistant 

  • Fast Sight to research and visualize information

  • Fast Analysis, which might discover data and construct out analysis reviews. Customers can select to restrict the search to inside or uploaded paperwork solely or to entry the web

  • Fast Flows to permit folks to construct routine duties by easy prompts

  • Fast Automate for extra sophisticated workflows, the place the mannequin can start coordinating brokers and information sharing to finish duties

AWS mentioned it orchestrates by a number of basis fashions to energy Fast Suite’s companies. 

Gemini Enterprise

Google had already begun providing enterprise AI options, usually in fragmented merchandise. Its latest providing, Gemini Enterprise, brings collectively the corporate’s AI choices in a single place. Merchandise like Gemini CLI and Google Vids will probably be built-in and accessible by Gemini Enterprise. 

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“By bringing all of those parts collectively by a single interface, Gemini Enterprise transforms how groups work,” Kurian mentioned in a blog post.

It’s powered by Gemini fashions and connects to an enterprise’s information sources. Gemini all the time related to Google’s Workspace companies, reminiscent of Docs and Drive, however Gemini Enterprise can now seize data from Microsoft 365 or different platforms like Salesforce. 

The concept behind Gemini Enterprise is to supply “a no-code workbench” for any consumer to floor data and orchestrate brokers for automation. The platform consists of pre-built brokers for deep analysis and insights, however clients also can herald their very own or third-party brokers. 

Directors can handle these brokers and workflows by a visible governance framework inside Gemini Enterprise. 

Google mentioned some clients have already begun utilizing Gemini Enterprise, together with Macquarie Financial institution, authorized AI supplier Harvey and Banco BV. 

Google advised VentureBeat that different platforms, like Vertex AI, stay separate merchandise. Pricing for Gemini Enterprise, each the usual and pulse editions, begin at $30 per seat per 30 days. A brand new pricing tier, Gemini Enterprise, prices $21/seat per 30 days for a 12 months. 

Uninterrupted work in a single place

In some ways, enterprise AI was all the time going to maneuver to this extra full-stack, end-to-end setting the place folks entry all AI instruments in a single place. In spite of everything, fragmented choices and misplaced context flip off many staff who have already got lots on their plates. 

Eradicating the friction of transferring home windows and presumably shedding context to what you’re engaged on might save folks much more time, and make the thought of utilizing an AI agent or chatbot extra interesting. This was the reasoning behind OpenAI’s choice to create a desktop app for ChatGPT and why we see so many product bulletins round integrations. 

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However now, opponents have to supply extra differentiated platforms or they threat being labeled as copycats of merchandise most individuals already use. I felt the identical throughout a Fast Suite demo, pondering it felt like ChatGPT. 

The battle to be the one full-stack platform for the enterprise is simply starting. And as extra AI instruments and brokers turn out to be extra helpful for workers, there will probably be extra demand to make calling up these companies so simple as a faucet from their most well-liked workspace. 

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TAGGED: AWSs, battleground, bring, enterprise, fullstack, Gemini, Googles, incontext, Quick, Suite, Workplace
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