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Data Center News > Blog > Colocation > Submer partners with Hammer Distribution to enhance UK AI infrastructure
Colocation

Submer partners with Hammer Distribution to enhance UK AI infrastructure

Last updated: March 18, 2026 5:10 pm
Published March 18, 2026
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Submer partners with Hammer Distribution to enhance UK AI infrastructure
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Submer, a supplier of AI infrastructure options, has introduced a partnership with UK distributor Hammer Distribution. This initiative is a part of Submer’s broader enlargement technique, aligning with the UK Authorities’s goals for sustainable and sovereign digital infrastructure.

Specialising in end-to-end AI infrastructure companies, Submer affords liquid cooling options, monitoring software program, information centre design and construct, and GPU cloud companies. This built-in strategy offers UK organisations with a single accountable associate for AI deployment and scaling.

By way of the partnership with Hammer, Submer goals to extend accessibility to its liquid cooling merchandise throughout the UK and Europe. The collaboration additionally consists of design, deployment, and lifecycle assist companies, enabling enterprise IT companions to implement high-density environments effectively.

UK information centres, now categorized as Important Nationwide Infrastructure, are anticipated to almost double in capability by 2028. This development displays rising demand for high-density, energy-efficient computing, notably in sectors reminiscent of monetary companies, healthcare, and schooling. Funding within the UK datacentre market has already exceeded £40 billion, attracting each home and worldwide consideration.

Adam Blackwell of Hammer famous that conventional air cooling is more and more inadequate for AI workloads. The partnership with Submer, built-in into Hammer’s AI WORKS programme, is meant to supply scalable and sustainable infrastructure options that assist UK information sovereignty. These options assist information centres enhance power effectivity, scale back operational prices, and meet sustainability goals, together with zero direct water consumption.

As AI adoption accelerates, Submer’s initiatives purpose to strengthen AI infrastructure capabilities within the UK. This consists of increasing the native group with technical and industrial roles to assist buyer engagement and ship on the evolving necessities of AI deployment.



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See also  Tracking the Explosive Growth of India’s Data Center Market
TAGGED: Distribution, enhance, Hammer, infrastructure, Partners, Submer
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