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Data Center News > Blog > Global Market > Short memory supply forces Micron to abandon consumer market, prioritize enterprise
Global Market

Short memory supply forces Micron to abandon consumer market, prioritize enterprise

Last updated: December 10, 2025 3:01 pm
Published December 10, 2025
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Together with that, they take an excellent laborious take a look at how they’re utilizing their scarce assets, checking to see that they’re promoting into probably the most worthwhile markets and asking if they need to be redirecting their output to extra worthwhile companies, Useful mentioned.

That’s what occurred to Essential. If Micron had to choose between shoppers and hyperscalers, the hyperscalers have been all the time going to win. Hyperscale orders are orders of magnitude bigger than particular person shopper purchases, hyperscale clients are extra refined and wish far much less help than shoppers do, and there are fewer opponents for hyperscale orders.  Not one of the smaller DIMM makers can fulfill orders as giant because the DRAM makers can, Useful mentioned.

And there’s no likelihood that Micron can be left holding oversupply of reminiscence, he provides. “I’m positive that Micron will discover an enterprise house for each single DIMM that they don’t promote by means of Essential.  Issues are that tight.”

Server DIMM costs are greater than shopper DIMM costs, however they’re additionally held to greater high quality requirements, so that won’t robotically make them extra worthwhile.  “What’s a extra necessary issue is that it’s far cheaper for Micron to promote 10,000 DIMMs to an organization who doesn’t want a variety of tech help than to promote two DIMMs to a person who wants a variety of handholding.  Even with out the completely different service necessities, any firm would do higher to promote 10,000 models at a pop than to promote two,” mentioned Useful.

See also  Sustainability, grid demands, AI workloads will challenge data center growth in 2025

The HBM provide Can be rumored to be extraordinarily tight, to the purpose that manufacturing of GPU add-in boards is being held up as a result of the producers can’t get sufficient reminiscence.  HBM makes use of the very same DRAM course of as DDR as much as the purpose the place the DDR is able to be packaged, so the HBM provide can even be alleviated to some extent.

The DRAM market is consistently oscillating by means of cycles of over and underneath provide. One month there’s a glut, subsequent month there’s a scarcity, after that there’s one other glut. That is no completely different, Useful mentioned.

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TAGGED: abandon, Consumer, enterprise, forces, market, memory, Micron, prioritize, Short, Supply
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