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Data Center News > Blog > Power & Cooling > Rehlko unveils a new product brand identity
Power & Cooling

Rehlko unveils a new product brand identity

Last updated: March 19, 2025 8:39 am
Published March 19, 2025
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Rehlko unveils a new product brand identity
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The transformation displays Rehlko’s evolution from its heritage as an influence product provider to an power resilience expertise chief. The contemporary new look includes a new coloration known as Rehlko Gentle Grey, complemented by stand-out lettering in Rehlko New Power Blue, delivering a extra modern search for at the moment’s technological panorama.

“Rehlko, as an organization, has launched into a exceptional journey of transformation in recent times,” says Hervé Prigent, Vice President Advertising and marketing Energy Programs, at Rehlko. “Our resilience is reinvention. As soon as a part of the Kohler group, after which subsequently enhanced by the acquisition of corporations similar to SDMO, Rehlko now stands as an unbiased enterprise with a imaginative and prescient to guide the worldwide market in power resilience. Our new colours reinforce Rehlko’s evolving id and symbolize a daring step ahead in strengthening our market presence. It gives a particular and unified basis for the thrilling improvements of tomorrow.”

Rehlko will proceed to offer the identical high-quality product line-up that clients belief. The rebranding means Rehlko’s industrial mills, enclosures, cell, rental, merchandise, and equipment will transition from the present beige to the brand new colours. The gray and blue palette gives a clear {and professional} aesthetic that maintains sturdiness and constant look over time, even when uncovered to harsh out of doors circumstances. The colours have been chosen to make sure concord with the pure atmosphere, making certain the merchandise mix unobtrusively in out of doors settings.

The transition to the brand new branding will happen progressively over the following few months to be absolutely accomplished by the top of 2025. Rehlko advertising and marketing belongings, similar to web sites, brochures, and social media, can even be absolutely up to date to replicate the brand new product design. Rehlko will share extra thrilling information and footage because the mission involves life.

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“Collectively, we’re shaping an thrilling new chapter for Rehlko,” provides Hervé Prigent. “Rehlko is synonymous with high-quality and dependable power options. Now we now have a contemporary and trendy id that displays excellence in each side of our enterprise.”

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