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Data Center News > Blog > AI > OpenAI turns ChatGPT into a search engine, aims directly at Google
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OpenAI turns ChatGPT into a search engine, aims directly at Google

Last updated: November 3, 2024 7:28 pm
Published November 3, 2024
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OpenAI turns ChatGPT into a search engine, aims directly at Google
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OpenAI reworked its widespread ChatGPT service into a robust search engine right this moment, marking the corporate’s boldest transfer but to compete with Google. The improve lets customers ask questions in plain English and get real-time details about information, sports activities, shares, and climate — options that till now required a separate search engine.

“We consider discovering solutions needs to be as pure as having a dialog,” an OpenAI spokesperson instructed VentureBeat. The corporate will roll out the characteristic first to paying subscribers, with plans to increase to free customers in coming months.

ChatGPT Search: How OpenAI’s new AI-powered net search truly works

In contrast to conventional search engines like google and yahoo (i.e. Google and Bing) that return an inventory of hyperlinks, ChatGPT now processes questions in pure language and delivers curated solutions with clear supply attribution. Customers can click on via to authentic sources or ask follow-up inquiries to dig deeper into subjects.

The know-how builds on OpenAI’s SearchGPT experiment from July, which examined the search options with 10,000 customers. That restricted launch helped the corporate refine how its AI processes net data and attributes sources.

The system runs on a specialised model of GPT-4o, OpenAI’s most superior AI mannequin. The corporate skilled it on huge quantities of net information and fine-tuned it to know context throughout longer conversations.

Main information publishers accomplice with OpenAI to energy next-generation search outcomes

Main information organizations together with the Associated Press, Axel Springer, and Vox Media have partnered with OpenAI to supply content material. The offers purpose to handle long-standing considerations about AI techniques utilizing publishers’ work with out permission or cost.

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“ChatGPT search guarantees to raised spotlight and attribute data from reliable information sources, benefiting audiences whereas increasing the attain of publishers like ourselves who produce premium journalism,” mentioned Pam Wasserstein, President of Vox Media, in a press release. Publishers can decide out of getting their content material used for AI coaching whereas nonetheless showing in search outcomes.

Inside OpenAI’s $5 billion wager on customized chips and AI infrastructure

The launch comes as OpenAI races to construct its personal know-how infrastructure. The corporate just lately introduced offers with AMD, Broadcom, and TSMC to develop custom AI chips by 2026 — a transfer to scale back its reliance on Nvidia’s costly processors.

These investments don’t come low-cost. Microsoft, OpenAI’s largest backer with nearly $14 billion invested, mentioned this week the partnership will cut into its quarterly profits by $1.5 billion. OpenAI itself expects to spend $5 billion this 12 months on computing prices.

This huge funding in customized silicon and infrastructure indicators a vital shift in OpenAI’s technique. Whereas most AI corporations stay depending on Nvidia’s chips and cloud suppliers’ information facilities, OpenAI is making an bold play for technological independence. It’s a dangerous wager that might both drain the corporate’s assets or give it an insurmountable benefit within the AI arms race.

By controlling its personal chip future, OpenAI may doubtlessly cut its computing costs in half by 2026. Extra importantly, customized chips optimized particularly for GPT fashions may allow capabilities that aren’t potential with general-purpose AI processors. This vertical integration — from chips to fashions to client merchandise— mirrors the playbook that helped Apple dominate smartphones.

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The brand new search options will seem on ChatGPT’s website and mobile apps. Enterprise prospects and academic customers will get entry within the subsequent few weeks, adopted by a gradual rollout to OpenAI’s tens of millions of free customers.

For now, Google stays the dominant force in search. However as AI know-how improves and extra customers develop snug with conversational interfaces, the competitors for a way we discover data on-line seems poised for its largest shake-up in a long time.


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