
Motivity, a Honolulu primarily based supplier of scientific SaaS options for Utilized Habits Evaluation (ABA) suppliers who deal with kids with autism, raised $27m in funding.
5 Elms Capital made the funding. Austin Gideon, Principal at 5 Elms Capital, will be a part of the Motivity board of administrators as a part of the funding.
The corporate intends to make use of the funds to speed up product innovation, broaden its group, and strengthen help for ABA suppliers worldwide.
Since its founding in 2012, Motivity ‘s mission has been to empower ABA clinicians with cutting-edge expertise that strengthens scientific effectiveness and improves outcomes. Thus far, the corporate has secured $11 million in Small Enterprise Modern Analysis (SBIR) grants used to develop next-generation options, together with AI-driven workflows, analytics for scientific choice help, and caregiver engagement instruments. At this time, Motivity serves over 550 organizations throughout seven international locations, enhancing the supply of high-quality, data-driven care.
Based in 2012 by Rex Jakobovits, Motivity gives progressive scientific software program options for behavioral well being suppliers, providing a complicated platform for Utilized Habits Evaluation (ABA) remedy. Their options are designed to streamline information assortment, evaluation, and reporting, enabling therapists to give attention to enhancing the lives of people with autism and different developmental challenges. Utilized by greater than 550 clinics and remedy facilities globally, the platform improves scientific service supply, automates processes, and enhances the standard of care.
As Motivity enters its subsequent part, the corporate’s management is evolving to drive future enlargement. Founder Rex Jakobovits, PhD, will transition to Chief of Technique and Innovation, leveraging his experience to information the corporate’s long-term imaginative and prescient and technological course. Becoming a member of the group as CEO is Smith Anderson, beforehand an Operator with 5 Elms Capital, who brings intensive expertise in scaling expertise firms.
FinSMEs
12/03/2025