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Data Center News > Blog > Global Market > Is 2026 the year cloud customers take back control?
Global Market

Is 2026 the year cloud customers take back control?

Last updated: January 28, 2026 1:19 pm
Published January 28, 2026
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Is 2026 the year cloud customers take back control?
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James Lucas, CEO at CirrusHQ, argues that cloud autonomy and ‘alternative by default’ will speed up as organisations push again on lock-in, value shocks, and inflexible contracts.

Over the past 12 months, we’ve seen extra organisations recognise the worth of the cloud. For us, there’s been a major uptick in public sector organisations taking a cloud-native strategy – one thing I anticipate will proceed at tempo into 2026.

As organisations realise the advantages of the cloud by means of smaller tasks aligned with finest observe, it’s encouraging to see them contemplate future migrations and deployments. However there are different developments I foresee over the subsequent yr.

Cloud autonomy will grow to be a actuality

Gone are the times when organisations needed the safety of a prolonged contract with a single vendor. Legacy vendor lock-in within the cloud stays a problem for a lot of – and we’ve seen a pointy rise in organisations being hit with vital value hikes and prolonged contract extensions. More and more, they’re breaking away from the established order and demanding cloud infrastructure that offers them the flexibleness their enterprise requires.

How organisations need to work with distributors has developed considerably since a lot of these contracts have been first signed. With value and dedication beneath larger scrutiny, I anticipate extra organisations will recognise the worth of cloud marketplaces in 2026.

Marketplaces can provide organisations the autonomy to choose and select the companies and instruments they want, after they want them – with out the ache of restriction. And when nobody is aware of what may be across the nook from a macroeconomic or geopolitical perspective, organisations will more and more search to keep up management over the enterprise operations which can be inside their energy.

See also  Malaysia Data Center Market on a Growth Trajectory, Backed by Rapid Digital Transformation and Cloud Adoption

Shadow IT vs information sovereignty

Hyperscalers are creating and launching sovereign cloud choices to ensure the place buyer information is saved and processed. However organisations utilizing cloud companies should additionally guarantee shadow IT doesn’t undermine sovereignty efforts or enhance non-compliance. Enterprises have to take this significantly in 2026.

Many IT environments can profit from stronger finest observe – no matter whether or not an organisation is pursuing one thing as complicated as sovereign cloud. Very similar to the adage “for those who don’t take a look at your backups, you don’t have any,” in 2026 organisations ought to recognise that in the event that they don’t have automated, detailed reporting on coverage compliance, then they successfully don’t have it in any respect.

With out automated oversight, IT estates can grow to be unwieldy, unmanageable, and non-compliant – and sometimes find yourself duplicating work and information. By automating the detection of non-compliant exercise, organisations can undertake a ‘shift left’ strategy: addressing points earlier within the course of and preserving the atmosphere safe and manageable.

AI and the cloud will likely be co-dependent

Unsurprisingly, AI will stay high of thoughts for organisations over the approaching yr. Whereas many will look to AI to drive transformation, it’ll require a stable information basis to thrive.

As we noticed lately at AWS re:Invent, because the cloud enters a brand new part of maturity in 2026, main platform investments will seemingly concentrate on three areas: superior AI, information consolidation, and monetary management.

From what we’re seeing within the wider market, cloud platforms will make AI improvement extra reliable by mechanically managing steps, fixing errors, and monitoring complicated jobs – dramatically enhancing the steadiness of AI instruments and long-running workloads.

See also  European cloud group invests to create what it dubs “Trump-proof cloud services”

For these involved about AI’s environmental influence over the approaching yr and past, the reply isn’t halting progress. It’s treating local weather, energy, and water issues as measurable components to be managed alongside efficiency and value. Considerate decisions round structure, suppliers, and workload optimisation may also help guarantee AI delivers worth whereas aligning with sustainability objectives.

Finally, success in 2026 gained’t simply be measured by migration pace. It is going to be measured by whether or not organisations can mix the foundational stability of the cloud with proactive compliance – so know-how choices are thought of, deliberate, and future-proof.

Meaning getting cloud methods able to function extra effectively and intelligently. Making the cloud work tougher and ship most worth for the enterprise is clearly the course we’re headed – and it’s a optimistic shift I totally assist.

This text is a part of our DCR Predicts 2026 sequence. Test again day-after-day this week for a brand new prediction, as we depend down the ultimate days of January.

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Cloud autonomy will grow to be a actualityShadow IT vs information sovereigntyAI and the cloud will likely be co-dependent
TAGGED: cloud, control, Customers, Year
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