HG Insights, a Santa Barbara, CA-based firm which makes a speciality of data-driven insights for B2B go-to-market (GTM) methods, acquired TrustRadius, an Austin, TX-based supplier of purchaser intelligence fueled by verified buyer evaluations.
The quantity of the deal was not disclosed.
The acquisition will mix two datasets, enabling firms to combine TrustRadius’ purchaser intent information, intent pushed leads, and buyer voice content material with HG Insights’ AI-powered income progress intelligence, serving to B2B go-to-market (GTM) groups enhance marketing campaign efficiency, enhance pipeline high quality, and drive income progress outcomes.
Led by CEO and Founder Vinay Bhagat, TrustRadius delivers a know-how decisioning platform for consumers to make choices with product data and customer-generated content material.
Led by Rohini Kasturi, CEO, HG Insights offers AI-powered income progress intelligence (RGI) options that ship unified, complete market, account, and purchaser insights and in-market results in allow B2B know-how leaders to modernize GTM decision-making and effectively determine, interact promising alternatives. AI-powered analytics and co-pilots empower advertising, RevOps, gross sales, and technique groups to streamline market analyses, leverage deep account and purchaser intent particulars, and optimize campaigns and GTM execution derived from billions of market information factors for over 22,000 applied sciences throughout 20 million firms worldwide.
FinSMEs
20/06/2025
