DoubleVerify (NYSE: DV), a NYC-based supplier of a software program platform for digital media measurement, information and analytics, acquired Rockerbox, a NYC-based advertising and marketing attribution firm, for $85M.
This acquisition will improve DV’s suite of knowledge options, advancing its capabilities in end-to-end media efficiency measurement and AI-powered activation. The addition of Rockerbox allows DV to empower definitive advert KPI achievement, equipping advertisers with the instruments to measure, optimize, and drive actual enterprise outcomes.
The mixed capabilities of DV and Rockerbox will even present advertisers with the next advantages:
- Acquire a holistic view of cross-channel efficiency. Centralize marketing campaign information to grasp buyer interactions throughout open internet, search, social, and CTV, and determine probably the most influential touchpoints driving conversions.
- Drive actual enterprise outcomes. Harness proprietary AI activation and complete information property—together with buyer journey insights, price, DSP impression-level information, and trusted measurement—to enhance efficiency and obtain key KPIs.
- Make smarter advertising and marketing choices. Entry granular, cross-channel path-to-conversion insights all the way down to the person advert degree, enabling higher price range allocation and media planning.
- Increase operational effectivity. Automate information assortment, group, and media optimization throughout programmatic and social channels to save lots of time and streamline workflows.
Led by CEO Ron Jacobson, Rockerbox aggregates advert spend information throughout media channels and attributes conversions to assist optimize media funding. Key capabilities embody: centralized information assortment, unified advertising and marketing attribution, multi-touch attribution, buyer journey mapping, media combine modeling and incrementality testing.
Led by CEO Mark Zagorski, DoubleVerify supplies an AI media effectiveness platform for world manufacturers to strengthen the internet marketing ecosystem, preserving the truthful worth trade between patrons and sellers of digital media.
FinSMEs
26/02/2025
