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Data Center News > Blog > Design > Dirty Looks and Deep Green announce UK-first ethical rendering partnership
Design

Dirty Looks and Deep Green announce UK-first ethical rendering partnership

Last updated: March 2, 2024 7:19 am
Published March 2, 2024
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Dirty Looks and Deep Green announce UK-first ethical rendering partnership
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Soiled Seems, the London-based post-production firm, and Deep Inexperienced, the pioneering UK warmth re-use knowledge centre operator, announce that Deep Inexperienced’s knowledge centre, housed in a public swimming pool in Exmouth, Devon, rendered top quality movie for Soiled Seems, in a UK-first.

With Deep Inexperienced’s revolutionary strategy, warmth generated because the servers work is captured effectively and re-deployed to warmth the pool, without cost. Round 60% of the required pool warmth is equipped by Deep Inexperienced’s servers saving the pool over £20,000 and round 25.8 tonnes of carbon emissions a 12 months via lowered reliance on fossil-fuel boilers.

In a primary for the sector, Soiled Seems has dedicated to maneuver the rest of its computing and storage wants into Deep Inexperienced’s warmth re-use knowledge centres within the subsequent 18 months, together with real-time or in a single day rendering and storage.

Video rendering is an vitality intensive course of and the info centres that assist the business are historically very vitality inefficient. That is largely as a result of knowledge centres produce an enormous quantity of warmth and round 40% of the vitality consumed by knowledge centres is spent merely to maintain the computer systems cool.

By capturing and re-deploying warmth without cost, Deep Inexperienced receives environment friendly cooling making their compute a lot much less vitality intensive and extra reasonably priced. The extra work run on Deep Inexperienced’s items, the higher the potential vitality and carbon saving that may be handed on to neighborhood belongings corresponding to swimming swimming pools or houses (as a part of district heating networks).

See also  ManageEngine's ethical cybersecurity approach in 2025

Tom Balkwill, Founder and Managing Director of Soiled Seems, stated, “We’re delighted to have led the business and demonstrated that high-end computing can co-exist with sustainability. Rendering movies in knowledge centres that re-capture warmth presents an enormous alternative for our sector to profit the communities we’re a part of. By slicing the vitality payments of swimming swimming pools and reducing fossil-fuel consumption, we’re contributing to a more healthy and greener local people.”

Mark Bjornsgaard, Founder and CEO of Deep Inexperienced, commented: “We’re delighted to have partnered with Soiled Seems to facilitate this groundbreaking moral rendering venture. Presently the UK’s movie business depends on inefficient and energy-hungry knowledge centres. Nearly all the warmth they produce is wasted, ejected into the ambiance, offering no social or environmental good to native communities. If the business is severe about sustainability, this has to alter.”

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TAGGED: announce, deep, Dirty, ethical, green, partnership, rendering, UKfirst
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