Census, a San Francisco, CA-based supplier of an information activation and reverse ETL platform, acquired Fulcrum, a supplier of an AI-led development platform for enterprise groups.
The quantity of the deal was not disclosed.
The strategic acquisition will speed up Census’s roadmap for AI-led buyer segmentation, personalization, and knowledge modeling.
Fulcrum is a platform for superior AI-driven buyer segmentation, serving to customers improve internet income retention and craft customized omnichannel campaigns. This permits enterprise groups to implement extra exact, data-driven development methods that improve engagement, utilization, and income.
Led by CEO Boris Jabes, Census gives an information activation platform that helps enterprises like HubSpot, Activision, Orangetheory Health, Canva, Rippling, and Notion in data-driven enterprise operations. By uniting corporations round a single supply of reality within the cloud knowledge warehouse, Census empowers groups to launch quicker, create clever campaigns, and reduce buyer acquisition prices with a visible point-and-click Viewers Hub and Reverse ETL connectors to lots of of promoting and enterprise instruments.
FinSMEs
17/07/2024
