You. Smart. Thing., a Birmingham, UK-based supplier of a journey demand administration platfom, raised £1.2M in funding.
Backers included West Midlands Co-Funding Fund (WMCO) alongside enterprise angels Giles Fearnley, Will Phillipson, Jeremy Acklam, and Ecotricity.
The corporate intends to make use of the funds to reinforce its proprietary “eco-algorithm” – serving to native authorities cut back region-wide carbon emissions in step with socio-economic targets.
Based in 2015 by Chris Thompson (CEO), You. Good. Factor. is a supplier of a journey demand administration and customer journey planning platform for locations, venues, and occasions. Its expertise enhances customer expertise and will increase revenues while lowering the disproportionate carbon footprint created by customer journey. Its on-line journey assistant interface might be tailor-made to optimize information seize, folks stream, dwell time and income era. It allows organisations to supply content-enhanced wayfinding and curated low-carbon door-to-door journey plans that nudge guests in direction of ‘internet zero’ journey.
FinSMEs
10/05/2024
