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Data Center News > Blog > Cloud Computing > Why the digital world has a thirst problem
Cloud Computing

Why the digital world has a thirst problem

Last updated: July 15, 2025 7:24 pm
Published July 15, 2025
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A single Google search requires half a millilitre of water, whereas ChatGPT consumes 500 millilitres for each 5 to 50 prompts. Multiply these figures by billions of each day interactions, add streaming providers and cloud storage, and the result’s staggering: knowledge centre water consumption has reached disaster ranges, with some amenities utilizing extra water yearly than complete cities. 

This hidden price of our digital habit is now triggering protests from Uruguay to Holland, as communities combat tech giants for entry to their most treasured useful resource. Information centres are primarily the spine of our digital infrastructure – huge warehouse-like amenities full of hundreds of servers that retailer, course of, and transmit the info we use every single day. 

While you stream a movie on Netflix, entry information on Dropbox, store on Amazon, or video name by way of Zoom, you’re counting on these amenities to ship that service seamlessly. Main tech firms function huge knowledge centres worldwide. Google runs amenities that energy Gmail, YouTube, and Google Drive. 

Microsoft’s Azure cloud providers rely upon knowledge centres spanning a number of continents. Meta (previously Fb) operates amenities supporting Instagram, WhatsApp, and Fb itself. Even seemingly easy providers like on-line banking, climate apps, or GPS navigation all depend on these digital powerhouses working across the clock.

The size of those operations is outstanding. Google operates knowledge centres throughout 24 areas globally, from Virginia to Singapore, every containing hundreds of servers. Microsoft runs over 200 knowledge centres worldwide, while Amazon Internet Companies operates amenities in 84 availability zones throughout 26 geographic areas. 

These amenities vary from modest buildings housing a whole bunch of servers to hyperscale complexes spanning hundreds of thousands of sq. ft.

Why knowledge centres want cooling

The basic problem with knowledge centres lies in warmth era. Hundreds of servers operating repeatedly 24/7 produce huge quantities of warmth – just like having a number of industrial ovens working concurrently. 

With out correct cooling, this tools would overheat inside minutes, inflicting system failures and probably destroying costly {hardware} value hundreds of thousands of kilos. Based on the World Economic Forum, even a small-scale knowledge centre can have a considerable thermal footprint. 

The computational calls for of contemporary functions, significantly synthetic intelligence and machine studying have intensified this cooling requirement considerably. Superior AI fashions like GPT-3 require immense computational sources, which straight interprets to elevated warmth era and, consequently, larger cooling calls for.

Information centres historically make use of two main cooling strategies: air cooling and water cooling. Air-cooled techniques use followers and air con items to handle temperature, however they’re much less environment friendly for high-density computing environments. Water-based cooling proves far simpler at eradicating warmth, which explains why hyperscale operators more and more favour this method regardless of its substantial water necessities.

The size of knowledge centre water utilization

Information centre water consumption happens primarily by means of cooling techniques, which embrace cooling towers, chillers, and liquid cooling techniques. Water proves remarkably environment friendly at absorbing and dissipating warmth in comparison with air-based options, however the volumes required are staggering.

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Based on industry data, a 1-megawatt knowledge centre can eat as much as 25.5 million litres of water yearly only for cooling – equal to the each day water consumption of roughly 300,000 folks. To place this in perspective, a medium-sized 15-megawatt knowledge centre consumes as a lot water yearly as both three average-sized hospitals or greater than two 18-hole golf programs.

Hyperscale amenities operated by firms like Google show the true scale of the problem. Google’s knowledge centres average 550,000 gallons (2.1 million litres) each day, totalling roughly 200 million gallons (760 million litres) yearly per facility. Microsoft’s world operations consumed practically 6.4 million cubic metres of water (roughly 1.69 billion gallons) of their most up-to-date reporting yr – a 34% enhance from the earlier yr.

The method itself entails a number of phases the place water is misplaced. In typical chilled water techniques, water is cooled in central chillers, and then circulated by means of cooling coils that take in warmth from knowledge centre air. 

The heated water then passes to cooling towers the place it interacts with outdoors air, permitting warmth to flee. Throughout this evaporative cooling course of, vital quantities of water are completely misplaced to the environment.

Amazon Internet Companies employs direct evaporative cooling systems the place scorching outdoors air is pulled by means of water-soaked cooling pads. The water evaporates, decreasing air temperature earlier than it enters server rooms. While environment friendly, this methodology ends in substantial water consumption, with AWS reporting a worldwide Water Utilization Effectiveness (WUE) metric of 0.19 litres per kilowatt-hour.

The AI water disaster

The AI increase has dramatically exacerbated knowledge centre water consumption. In a World Financial Discussion board article titled”Why circular water solutions are key to sustainable data centres“, Wesley Spindler, Managing Director of World Sustainability Management at Accenture, notes that GPT-3 consumes an estimated 500ml of water per 10-50 responses. When multiplied throughout billions of customers globally, the whole water footprint turns into huge.

In the identical article, Luna Atamian Hahn-Petersen, Senior Supervisor of Sustainability Technique at Accenture, factors out that AI fashions require immense computational energy for coaching complicated knowledge fashions. 

When vitality is used at these ranges, water turns into important for cooling the machines processing AI workloads. By 2027, world AI demand is anticipated to account for 1.1 to 1.7 trillion gallons of water withdrawal – greater than 4 to 6 occasions Denmark’s complete annual water consumption.

This represents a elementary shift in knowledge centre water consumption patterns. Conventional computing workloads generated predictable cooling calls for, however AI coaching entails intensive computational bursts that may dramatically spike cooling necessities inside particular person amenities.

The place knowledge centres supply their water

Information centres primarily receive water from municipal or regional water utility firms. For cooling functions, they primarily use potable water appropriate for consuming, although some operators are transitioning to various sources. 

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Google employs reclaimed or non-potable water in over 25% of its knowledge centre campuses, while various water sources sometimes contribute lower than 5% of the whole provide throughout the business.

These various sources embrace on-site groundwater, floor water, seawater, produced water from oil and gasoline extraction, and rainwater harvesting techniques. 

Nevertheless, regulatory restrictions and therapy prices usually restrict their viability. Meta Platforms studies that over 99% of their water withdrawal comes from third-party municipal provides, with lower than 1% from groundwater sources.

Water reuse and therapy challenges

Information centres do try and reuse water by means of circulation inside cooling techniques. Google studies this methodology can save as much as 50% in comparison with conventional “once-through” techniques. Nevertheless, water reuse faces vital limitations attributable to scale formation and conductivity points.

Throughout evaporative cooling, scale-forming minerals akin to calcium, magnesium, and silica turn out to be more and more concentrated. Finally, this necessitates water alternative to stop tools harm. Moreover, wastewater usually turns into contaminated with mud, chemical substances, and minerals, hampering cooling effectivity if recirculated with out therapy.

Some amenities make use of stormwater retention ponds to gather rainwater for therapy and reuse in cooling techniques. Nevertheless, efficient water therapy requires substantial infrastructure funding and ongoing operational prices that many operators discover prohibitive.

Why it’s contentious

The controversy surrounding knowledge centre water consumption stems from a number of elements, significantly competitors for scarce water sources in drought-prone areas. Based on the United Nations, by 2025, 50% of the world’spopulation is projected to stay in water-stressed areas, making knowledge centre water utilization a vital environmental precedence.

The socio-economic implications are vital. When knowledge centres enhance reliance on native water provides, farmers face lowered irrigation entry, resulting in decrease crop yields, while water costs usually enhance for residents. The socio-economic well-being of areas turns into imperilled when knowledge centres compete with important human wants for scarce water sources.

Actual-world conflicts have already emerged globally. In early 2023, plans for a big hyperscale knowledge centre in Uruguay sparked substantial protests. Residents, already affected by extreme drought situations, opposed the event, fearing it will additional threaten their restricted entry to protected consuming water and worsen agricultural losses. 

Comparable tensions have arisen in Holland, Chile, and different water-stressed areas the place knowledge centre developments compete with native water wants. The measurement problem compounds the controversy. Lower than a 3rd of knowledge centre operators actively observe water utilization metrics, in line with business analysis. 

This lack of transparency considerably undermines efforts to know the complete environmental impression, particularly in water-stressed areas. Whereas Water Utilization Effectiveness (WUE) was launched as a metric – just like Energy Utilization Effectiveness (PUE) for vitality – it solely accounts for on-site water use. 

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This ignores substantial oblique consumption from electrical energy era, which frequently depends on water-intensive processes like steam manufacturing in thermoelectric energy vegetation. By focusing solely on direct utilization, operators fail to seize their true water footprint.

Trade response and options

Environmental advocates argue that knowledge centre water consumption represents a hidden environmental price of our digital life-style. Not like carbon emissions, which obtain vital consideration, water utilization stays largely invisible to shoppers who stream movies or retailer information within the cloud.

Nevertheless, the business is responding with bold commitments. Main operators together with Amazon Internet Companies, Microsoft, Google, and Meta have pledged to turn out to be “water optimistic” by 2030, that means they’ll replenish extra water than they eat. 

Amazon goals to replenish 3.9 billion litres yearly by means of water restoration tasks, while Microsoft has dedicated to decreasing water utilized in evaporative-cooled knowledge centres globally by 95% by 2024.

Corporations are investing in round water options, together with closed-loop cooling techniques, wastewater recycling, and rainwater harvesting, which may scale back freshwater use by 50-70% when carried out. Microsoft is leveraging adiabatic cooling strategies that use outdoors air as an alternative of water when temperatures fall under 29.4 levels Celsius.

Superior cooling applied sciences supply extra promise. Liquid cooling techniques, which use liquid coolant to effectively dissipate warmth straight from elements, present extra environment friendly warmth administration in comparison with conventional air-cooling strategies. Nevertheless, these applied sciences require vital capital funding and technical experience.

The combination of round water administration rules represents a vital step in the direction of guaranteeing knowledge centres stay able to supporting technological development while minimising environmental impression. 

As Sadaf Hosseini, Head of Progress, Partnerships and Innovation Ecosystems at UpLink notes within the World Financial Discussion board’s article, incorporating these options into customary operations helps mitigate environmental impacts while supporting long-term operational effectivity.

The stress between our rising digital calls for and finite water sources represents a vital problem requiring pressing consideration. Each cloud add, AI question, and streaming session now carries an invisible water price that communities worldwide are starting to really feel acutely. 

As governments grapple with water shortage and local weather change intensifies drought situations, the tech business faces a stark alternative: innovate in the direction of really sustainable cooling options or threat turning into the villain in water-stressed areas globally. 

The subsequent decade will decide whether or not our insatiable urge for food for digital comfort may be reconciled with the elemental human want for clear water – or whether or not the cloud’s hidden thirst will pressure us to decide on between technological progress and environmental survival.

(Picture by Taylor Vick)

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