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Data Center News > Blog > Global Market > VMware Explore preview: Customers are looking for VCF value
Global Market

VMware Explore preview: Customers are looking for VCF value

Last updated: August 19, 2025 6:56 pm
Published August 19, 2025
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“This 12 months’s VMware Discover theme, ‘Simplify Your Cloud. Architect Your Future,’ speaks to the place we see prospects going,” mentioned Broadcom in an announcement to Community World. “Clients are battling cloud complexity, AI adoption, and safety calls for – unexpectedly. VMware Discover 2025 goals to offer them with the instruments and techniques to handle that complexity to streamline your complete cloud lifecycle – from improvement to consumption to administration.”

The session catalog is filled with hands-on labs, workshops, breakout periods, tutorials, roundtables and keynotes all targeted on VCF. There are even periods with Broadcom execs entitled, “Ask me something about VCF 9.0.”

Tan’s keynote deal with –“Shaping the Way forward for Personal Cloud and AI Innovation” – will embody VMware specialists who will unveil the most recent improvements in personal cloud, personal AI and app supply. The session will even showcase prospects sharing real-world insights on easy methods to higher run, scale and safe their enterprise workloads, in line with Broadcom. 

Broadcom’s relationship with some prospects has turned contentious

It’s not usually that an enterprise IT vendor will get into public spats with its prospects, however Broadcom appears to haven’t any drawback enjoying hardball.

Broadcom lately despatched cease-and-desist letters to some VMware perpetual license holders whose assist contracts have expired, in line with a report in Ars Technica. The letters state that customers suspected of unauthorized use of patches, bug fixes, and updates launched after the expiration of the assist settlement could also be topic to overview.

Final fall, Broadcom settled a really public dispute with AT&T after the VMware buyer sued, claiming that VMware was refusing to honor a previous contract to increase assist providers. AT&T mentioned its VMware prices had been set to spike by $1,050%. AT&T mentioned on the time that “Broadcom is making an attempt to bully AT&T into paying a king’s ransom for subscriptions AT&T doesn’t need or want, or threat widespread community outages that might cripple the operations of hundreds of thousands of AT&T prospects worldwide.”

See also  Exploring New Horizons in Hypervisors: Beyond VMware

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TAGGED: Customers, Explore, Preview, VCF, VMware
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