Validity, a Boston, MA-based supplier of promoting success and buyer knowledge intelligence options, acquired Litmus, a Cambridge, MA-based supplier of electronic mail optimization and testing options.
The quantity of the deal was not disclosed.
With the addition of Litmus, Validity’s advertising and marketing success platform will present an end-to-end expertise, from contact knowledge validation and enrichment to design, personalization, deliverability optimization, and steady marketing campaign monitoring, all by working with clients’ current advertising and marketing methods and electronic mail service suppliers, enabling clients to generate extra worth from their present advertising and marketing investments.
Led by CEO Erik Nierenberg, Litmus offers options for workflow, create simpler emails, and get insights that may inform and enhance the outcomes of different advertising and marketing channels.
Led by Mark Briggs, Founder, Chairman, and CEO, Validity offers options to focus on, contact, interact, and retain clients successfully. Its flagship merchandise—DemandTools, BriteVerify, Everest, Sender Certification, and GridBuddy Join—are options used for CRM knowledge administration, electronic mail tackle verification, inbox deliverability, and avoiding the spam folder. Advertising and marketing, gross sales, and buyer success groups worldwide use it to assist them create campaigns, generate leads, drive response, and enhance income.
FinSMEs
14/04/2025
