Userled, a London, UK-based AI-powered startup reworking how B2B firms create and handle personalised advertising and marketing campaigns at scale, raised £4M in Pre-Seed funding.
The spherical was led by LocalGlobe, with participation from Dig Ventures.
The corporate intends to make use of the funds to proceed hiring expertise to construct martech merchandise.
Based in 2023 by CEO Yann Sarfati and CTO Tristan Saunders, Userled is a no-code interface and AI-powered platform automating the creation and distribution of tailor-made, branded advertising and marketing campaigns shortly. Userled automates the distribution of personalising advertising and marketing experiences throughout all advert and e-mail platforms, empowering income groups with person-level engagement insights with out cookies.
Clients can deploy a number of personalised campaigns throughout all their goal platforms from e-mail, Linkedin, Meta and extra. Additionally, as a result of it integrates with current CRM programs and main IP reveal suppliers, they’ll observe engagement, end-to-end journeys and conversion in real-time.
Userled has constructed a Cookieless Fingerprinting and Id Layer that allows a full view of their behaviour on the account and make contact with degree, all whereas being totally GDPR and CCPA-compliant. It will show vital within the wake of Google, Apple and different tech firms disabling using third-party cookies later this yr and into 2025.
The corporate has already served corporations like Wayflyer, Deel, Onfido, Encord and Elastic.
FinSMEs
09/08/2024
