SponsWatch, a Stockholm, Sweden-based AI-powered sports activities sponsorship analytics firm, raised €1m in seed funding.
The spherical was led by node.vc, with participation from Venrex (early buyers in Simply Eat, Revolut, and Midnite). node.vc accomplice Mårten Skogö will be a part of the SponsWatch board.
The corporate intends to make use of the funds to scale operations, and improve its product choices.
Based in 2021 by Mauricio Torres, SponsWatch leverages AI and machine studying to offer exact sponsorship analytics throughout all media platforms, together with TV broadcasts, social media, web sites, podcasts, and net radio. It incorporates actual promoting prices, web attain, viewers consideration spans, and engagement metrics, enabling manufacturers, groups, leagues, and federations to maximise emblem publicity, optimise sponsorship methods, and precisely measure ROI. Present shoppers embrace top-tier Swedish soccer and hockey golf equipment, nationwide and worldwide federations, manufacturers, groups and athletes.
FinSMEs
27/02/2025
