Shimona Chadha has been appointed Chief Advertising and marketing Officer of Persistent Programs (NSE: PERSISTENT), a world chief in Digital Engineering and Enterprise Modernization. Via built-in advertising and marketing initiatives, she shall be answerable for advancing the corporate’s worldwide advertising and marketing technique, enhancing model positioning, and facilitating business enlargement.
Shimona has over 20 years of experience in B2B, B2C, and B2B2C markets. She has spearheaded advertising and marketing transformations that enhance income and uncover company worth. She was the Vice President and Head of North America Vertical Advertising and marketing at HCLTech earlier than becoming a member of Persistent. She helped assemble a Generative AI-powered advertising and marketing engine for elevated model visibility, go-to-market efficacy, and pipeline conversion in high-value markets whereas driving income progress as a member of HCLTech’s senior advertising and marketing management crew.
Shimona has beforehand pushed customer-focused progress methods at Abbott and Vodafone Thought and held prime govt positions. Trade accolades such because the Stevie Award for Ladies in Enterprise and Inspiring Ladies in Enterprise and Forrester’s Program of the 12 months 2025 have acknowledged her accomplishments. She has co-chaired IAOP applications and mentored rising professionals inside the international digital ecosystem, demonstrating her robust help for inclusive management and expertise improvement. Shimona, who’s headquartered in New Jersey, USA, will be a part of Persistent’s govt management crew.
“We’re excited to welcome Shimona to Persistent as we speed up our AI-led, platform-driven companies technique,” stated Sandeep Kalra, CEO and Government Director of Persistent. The demand for a model that embodies our innovation edge and execution experience has by no means been larger, as our international shopper connections proceed to develop in scope and depth. Shimona approaches advertising and marketing with a data-driven, results-driven mindset, coordinating model technique with firm objectives to supply quantifiable outcomes. Strengthening market engagement, facilitating go-to-market impact, and enhancing Persistent’s business distinction will all be made potential by her management.”
“Persistent’s robust momentum, forward-thinking management tradition, and distinctive international ambitions make this a defining second to affix the Firm and contribute to its inspiring journey,” stated Shimona Chadha, Chief Advertising and marketing Officer. Scaling revenue, enhancing model relevance, and figuring out how we always seem and win the market are all made potential by advertising and marketing. I am thrilled to contribute to the deliberate and correct enlargement of that impression.”
