Sett, a Tel Aviv, Israel-based supplier of an Agentic AI platform for cellular gaming studios, raised $15M in Collection A funding.
The spherical was led by Bessemer Enterprise Companions, alongside Saga VC, F2 Enterprise Capital, Vgames, and Akin Babayigit (Arcadia Gaming Advisors, Tripledot).
This newest spherical adopted a $12M seed spherical backed by F2 Enterprise Capital, Bessemer, and gaming business leaders as angel traders, bringing Sett’s complete funding to $27M.
The corporate intends to make use of the funds to double its group by the tip of 2025, specializing in hiring the easiest AI and engineering expertise in Israel.
Based in 2022 by Amit Carmi (CEO) and Yoni Blumenfeld (CTO), Sett is an Agentic AI platform that empowers cellular gaming studios to create numerous, data-driven advertising and marketing and in-game content material at scale. Its AI is skilled on knowledge from stay campaigns, competitor exercise, and client tendencies, enabling it to supply inventive property optimized for efficiency and ROI. This consists of not solely high-performing video advertisements that optimize return on advert spend (ROAS) for cellular entrepreneurs’ consumer acquisition but additionally personalised mini-games and in-game property.
The corporate works with gaming studios resembling Playtika, SuperPlay, Candivore, and Cyplay.
FinSMEs
08/05/2025
