At Gamescom Latam, Roblox introduced it has damaged floor on a brand new information heart in Brazil — slated to go reside in early 2026.
The brand new infrastructure will improve the Roblox expertise for thousands and thousands of customers in Brazil, offering improved efficiency and diminished latency nationwide.
The info heart might be situated in São Paulo, the capital, a strategic location chosen to greatest serve the rising Roblox neighborhood in Brazil. Brazil is Roblox’s second largest market worldwide by day by day energetic customers, having grown at an mixture fee of 181% in 4 years.
Having an information heart in Brazil comes with a number of advantages, together with:
- Higher body charges, response occasions, and diminished jitter for gamers throughout the nation
- An improved expertise for gamers having fun with high-fidelity, high-performance video games
- Assist for all of Roblox’s cutting-edge developer tooling, enabling probably extra aggressive, high-speed gameplay
- Optimized efficiency on each high-spec and lower-end units attributable to diminished latency and improved load occasions
- A high-performance setting for creators’ video games, rising creators’ Brazilian playerbase
Jerret West, chief advertising and marketing officer and head of worldwide growth at Roblox, stated in an announcement, “We’re excited to launch our new information heart in Brazil, our most superior but. With cutting-edge {hardware}, we’re boosting efficiency and reliability for our Brazilian gamers and making ready to welcome thousands and thousands extra. Brazil is extremely essential to us, and we’re devoted to constructing a extra immersive and responsive platform for customers right here and past.”
Matheus Vivian (a.okay.a. Hermit Crab) is a Brazilian developer and creator who most lately labored with the Brazilian Olympics Committee and Menino Maluquinho to deliver their activations to life on the Roblox platform.
In an announcement, Vivian stated, “As a Roblox developer based mostly in Brazil, seeing Roblox spend money on a cutting-edge information heart proper right here is extremely thrilling. This transfer exhibits how significantly Roblox takes our neighborhood and our potential. Higher infrastructure means sooner load occasions, smoother gameplay, and extra alternatives to construct superb experiences for Brazilian gamers and creators. It’s inspiring to see this sort of long-term dedication to our area. The long run is vibrant for creators right here.”
This announcement follows the launch of Regional Pricing, which permits creators to supply region-specific costs for his or her in-experience objects. Creators who choose in to Regional Pricing now have an extra instrument to construct a world enterprise and maximize earnings on Roblox.
For customers, because of this costs in Robux are extra reflective of their native financial system, quite than paying the identical value no matter the place they’re. Later this yr, the corporate plans to allow Regional Pricing for avatar objects.
For extra info, attendees of gamescom latam can cease by the sales space or periods this week:
- Sales space
- Might 1 – Might 4
- Sales space Numbers 2031 and 2033
- On the sales space, Roblox creators, gamers, and followers can have the prospect to work together with their favourite Roblox influencers and builders, check video games and experiences developed on the platform, and compete in growth challenges, trivia, and skill-based gameplay matches.
- Roblox: Powering LATAM Recreation Growth
- When: Friday, Might 2 at 13:20
- The place: Stage 1
- What: Unlock the complete potential of your sport growth on Roblox. On this session, Jim Greer, Senior Director of Creator Success at Roblox, will discover Roblox’s sport engine and creation capabilities. Designed to assist any style—from aggressive shooters to action-packed sports activities video games– Roblox’s rising base of 85.3M day by day energetic customers represents a chance for builders to construct participating video games and wholesome companies. We’ll present you the way our tooling helps groups iterate and deploy rapidly, bringing video games to market sooner. Low overhead prices make Roblox the perfect place for small and agile groups to iterate and scale their enterprise. With real-world case research from profitable creators, discover ways to create, develop, and monetize video games at scale on Roblox.
- From Ardour to Career: The Journey of LATAM Roblox Builders
- When: Saturday, Might 3 at 13:45
- The place: Gamescom LATAM Stage
- What: Be a part of Justin Sousa, World Head of Developer Group, as he leads a dialog with LATAM Roblox builders about their journeys from ardour to career. From crafting their first experiences to constructing thriving communities, this panel explores how creativity and willpower reworked their lives. Acquire insights and inspiration from those that turned play into goal.
Disclosure: Gamescom Latam paid my strategy to Brazil.
