Paramark, a San Francisco, CA-based platform for analyzing advertising and marketing spend, raised $8M in funding.
The funding included an $6M seed spherical led by Greylock, following a beforehand unannounced $2M pre-seed. The seed spherical additionally included angel investments from former CMOs at Dropbox, Salesforce and Amazon.
The corporate intends to make use of the funds to broaden operations and its growth efforts.
Led by Pranav Piyush, CEO, Pete Belknap, CTO, and Hourann Bosci, Paramark gives a platform that provides advertising and marketing groups the power to measure the incremental affect of their investments and make spending choices with confidence. Since they launched the alpha in 2024, each shopper and B2B manufacturers like Sq., ClickUp, Converse, and Chime already used it for advertising and marketing measurement inside their advertising and marketing and finance organizations.
They mix:
- Advertising and marketing Combine Modeling, which helps firms perceive the connection between advertising and marketing spend and enterprise outcomes, enabling them to optimize their budgets.
- Incrementality Testing, which permits entrepreneurs to run managed experiments to isolate the affect of particular channels or campaigns, particularly in environments the place attribution knowledge is incomplete.
- Forecast and Planning, which integrates these insights to energy extra correct budgeting, so advertising and marketing groups can spend money on development with confidence.
FinSMEs
01/05/2025
