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Data Center News > Blog > AI > NTT expands use of racing data to improve fan experiences
AI

NTT expands use of racing data to improve fan experiences

Last updated: May 26, 2024 10:32 am
Published May 26, 2024
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NTT expands use of racing data to improve fan experiences
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NTT mentioned its is increasing its progressive use of racing knowledge to enhance fan experiences throughout the NTT Indy Automotive Sequence, together with this 12 months’s Indianapolis 500.  
 
NTT is the father or mother firm of NTT Knowledge, they usually serve collectively as official know-how associate of
IndyCar, Indianapolis Motor Speedway (IMS), the Indianapolis 500, and NASCAR Brickyard weekend.  
 
By 140-plus sensors on every racecar, NTT Knowledge captures and analyzes greater than eight billion racing
knowledge factors within the NTT Good Options Platform. Leveraging superior AI and predictive analytics, the
firm shares near-real-time insights and visualizations to followers each onsite and remotely for enhanced
storytelling of key moments throughout occasions together with head-to-head overtaking, race methods, race winner predictions and extra. Moreover, the 300,000-plus followers onsite for the race profit from knowledge on wait occasions and movement throughout the 600-plus acre venue calibrated each 30 seconds.  

Alex Palou leads the beginning of the 107th Indianapolis 500.

“NTT Knowledge has pushed the boundaries of how know-how can influence motorsports, serving to us faucet into
huge quantities of information in superior and productive methods,” mentioned Roger Penske, chairman of Penske Corp., which owns IndyCar and IMS. “NTT DATA has delivered significant enhancements to operations at Indianapolis Motor Speedway by their NTT Good Venue know-how, driving new ranges of security, safety and effectivity for 300,000 followers within the stands, whereas additionally supplying real-time knowledge feeds into race management in addition to our IndyCar App powered by NTT DATA.” 
 
Eric Clark, CEO, NTT Knowledge of North America, mentioned in an announcement, “We work with the world’s main enterprises in advanced sectors, but few organizations produce as a lot real-time knowledge and analytics as NTT IndyCar Sequence racing groups and venues. Partnering with IndyCar helps us discover and stress check our choices in intense real-time settings. We use these learnings to assist our shoppers innovate and rework their operations, enhance sustainability, leverage AI and improve buyer experiences.” 

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Good venues enhance the fan expertise 

Followers on the Indianapolis 500 or different occasions on the Indianapolis Motor Speedway can expertise NTT Knowledge Good Venue know-how, sustainability options and stay race knowledge on the Pagoda command shows. For instance, AI-enabled optical detection applied sciences enhance safety and visitors movement, and when mixed with digital ticketing, present real-time and future prediction wait occasions on the occasion gates and concessions. This enables followers on the world’s largest single-day sporting occasion to maneuver by the venue as safely and effectively as attainable.  

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NTT reveals off Indy 500 automotive racing.

Whether or not on the racetrack, at residence or on the go, followers of the NTT IndyCar Sequence can even faucet into the IndyCar App Powered by NTT Knowledge to remain updated on all the most recent developments. The App permits followers to get even nearer to the motion with real-time, AI and superior analytics offering racing insights that embody stay scoring and viewing of the drivers in motion courtesy of 15 in-car cameras. The App, which traditionally engages greater than 70,000 customers on race days, is out there for obtain from the iOS App Retailer and Google Play.  

This 12 months, a brand new restricted racing demonstration will leverage Embodied Information know-how from NTT
R&D. Embodied Information powers simulators that mix bodily sensations with digital innovation,
permitting customers to exactly expertise a monitor as pushed by an expert driver. Past the expertise
of conventional simulators, Embodied Information provides the precise really feel and efficiency of the skilled
driver at excessive speeds on the Indianapolis Motor Speedway together with real looking steering wheel forces and automotive
conduct like vibrations and forces exerted on seat, customers can synchronize their actions with that of a
skilled driver through XR. 
 
NTT Embodied Information know-how is being explored for future use instances together with medical surgical procedure
coaching, teaching and fan experiences in sports activities. Future functions embody worker coaching throughout retail, training, and manufacturing, in addition to enabling AI-robots to learn to transfer and react the
manner people carry out duties from restocking cabinets to in-home caregiving. The hassle is a part of the extra
than $3.6 billion NTT invests annually in analysis and improvement, uncovering improvements which have
industrial influence for his or her prospects.  
 
“The Indianapolis 500 is the top of racing that leverages refined Embodied Information the place
firsthand the actions of racers will be felt to know what Embodied Information really means.
By numerous sensing applied sciences, we purpose to technically recreate these actions and sensations.”
mentioned Kota Hidaka, head of NTT Human Informatics Laboratories, in an announcement.

See also  27% Rise in AI Data Center Talent Demand in 2024 vs 2023

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