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Data Center News > Blog > Global Market > Microsoft’s new cooling tech targets AI’s thermal bottleneck as hyperscalers hit power ceilings
Global Market

Microsoft’s new cooling tech targets AI’s thermal bottleneck as hyperscalers hit power ceilings

Last updated: September 29, 2025 12:50 am
Published September 29, 2025
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Rising thermal stress on AI {hardware}Cooling prices: the following information middle price range disaster

Rising thermal stress on AI {hardware}

AI workloads and high-performance computing have positioned unprecedented pressure on information middle infrastructure. Thermal dissipation has emerged as one of many hardest bottlenecks, with conventional strategies akin to airflow and chilly plates more and more unable to maintain tempo with new generations of silicon.

“Trendy accelerators are throwing out thermal masses that air programs merely can’t comprise, and even superior water loops are straining. The rapid points aren’t solely the hovering TDP of GPUs, but additionally grid delays, water shortage, and the lack of legacy air-cooled halls to soak up racks working at 80 or 100 kilowatts,” stated Sanchit Vir Gogia, CEO and chief analyst at Greyhound Analysis. “Chilly plates and immersion tanks have prolonged the runway, however solely marginally. They nonetheless endure from the resistance of thermal interfaces that smother warmth on the die. The friction lies within the final metre of the thermal path, between junction and package deal, and that’s the place efficiency is being squandered.”

Cooling prices: the following information middle price range disaster

Cooling isn’t only a technical problem but additionally an financial one. Knowledge facilities spend closely to handle the immense warmth generated by servers, networking gear, and GPUs. Therefore, the price of cooling a knowledge middle can also be a big expense.

“As per 2025 AI infra buildouts TCO evaluation, over 45%-47% of knowledge middle energy price range usually goes into cooling, which might additional develop to 65%-70% with out development in cooling technique effectivity,” stated Danish Faruqui, CEO at Fab Economics. “In 2024, Nvidia Hopper H100 had 700 watts of energy necessities per GPU, which scaled in 2025 to double with Blackwell B200 and Blackwell Extremely B300 to 1000 W and 1400 watts per GPU. Going ahead in 2026, it should once more greater than double by Rubin and Rubin Extremely GPU to 1800W and 3600W.”

See also  Asperitas Advances Data Center Cooling with Immersion Technology

The thermal price range per GPU is at the very least doubling yearly, due to this fact, with a view to deploy the newest GPU and finest compute efficiency, it’s crucial for hyperscalers and neocloud suppliers to resolve thermal bottlenecks.

Faruqui added microfluidics-based direct-to-silicon cooling can restrict cooling expense to lower than 20% inside information middle energy price range however would require important expertise growth optimization round microfluidics construction measurement, placement and non-laminar stream evaluation in micro channels. If achieved, microfluidic cooling might be the only enabler for Rubin Extremely GPU TDP price range of three.6kW per GPU.

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TAGGED: AIs, bottleneck, ceilings, cooling, Hit, Hyperscalers, Microsofts, Power, targets, Tech, thermal
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