Lisa Harrup Mieuli has been appointed because the chief advertising and marketing officer (CMO) of Gigamon, a deep observability agency, to handle demand creation, model recognition, and worldwide advertising and marketing technique. Because the demand for the Gigamon Deep Observability Pipeline will increase globally, the brand new rent enhances the corporate’s development plan within the face of a altering cybersecurity setting pushed by AI. With a 55 % market share in 2024, Gigamon is considered a prime vendor within the increasing deep observability business, citing a latest 650 Group evaluation.
Because the risk setting is altering so rapidly lately, deep observability is now important for shielding and overseeing advanced IT programs. Eighty-four % of the greater than 1,000 worldwide safety and IT executives surveyed for the 2024 Hybrid Cloud Safety Survey agreed that deep observability is a elementary element of cloud safety. By successfully delivering network-derived telemetry on to cloud, safety, and conventional observability instruments, the Gigamon Deep Observability Pipeline assists enterprises in managing and safeguarding hybrid cloud infrastructure. It additionally helps to optimize community visitors, take away blind spots, and increase the effectivity of present instruments by as much as 90%.
In her new function as CMO, Mieuli will probably be answerable for the worldwide advertising and marketing division and can reply on to Shane Buckley, the president and CEO. Below her path, the enterprise will fortify its worldwide popularity by coordinating advertising and marketing initiatives in ways in which generate recent revenue streams and meet the growing demand for its deep observability pipeline throughout industries.
In her new place, Mieuli gives over twenty years of promoting management experience. She most not too long ago held the place of non permanent CMO at Gigamon, having joined the corporate in 2024 as vp of worldwide development advertising and marketing. Mieuli spent 13 years with Symantec in quite a lot of advertising and marketing management positions masking demand and model earlier than becoming a member of Gigamon. She was additionally vp of promoting at Tenable and vp of worldwide area and channel advertising and marketing at Nimble Storage.
“Our advertising and marketing wants to attach with prospects and clearly display how our improvements clear up their most troublesome hybrid cloud safety challenges, because the risk panorama is altering at a speedy tempo,” Buckley added. “Lisa’s management in demand era and model constructing will strengthen our relationship with digital-first prospects and assure that our go-to-market technique is according to buyer calls for and enterprise growth goals.”
