Kohler Vitality has formally rebranded beneath its new company title Rehlko (pronounced REL-co), marking a significant milestone within the firm’s 100 -plus-year historical past delivering modern, resilient power options that present independence, agility, and safety to mission-critical infrastructure, amenities and residences.
Rehlko will proceed working as an impartial enterprise. The corporate grew to become a stand-alone entity in Might 2024 when Platinum Fairness accomplished a transaction with Kohler Firm to ascertain then-Kohler Vitality as a stand-alone enterprise. Platinum Fairness is almost all proprietor of Rehlko with Kohler Firm remaining an funding accomplice.
“We’re embracing our future as an impartial firm with the brand new Rehlko model and celebrating our legacy and our dedication for tackling essentially the most complicated power challenges, and the values that information all the things we do and stand for,” mentioned Brian Melka, Rehlko chief government officer. “Our firm’s new title is derived from the six letters of Kohler and displays the reliability, resolve, reinvention, and resilience which were – and can stay – the hallmarks of this group in addressing the ever-evolving distributed power wants of {the marketplace}.”
Rehlko will proceed to offer management, resilience and innovation by a complete vary of power options, together with energy era, power storage, and renewable power applied sciences amongst others.
Rehlko operates a broad portfolio of main companies together with Energy Methods, Engines, Uninterruptible Energy, Dwelling Vitality, Clarke Vitality, Curtis Devices, and Heila Applied sciences. Kohler Energy Methods and Kohler Engines will lead the enterprise portfolio model transition by formally changing into Rehlko branded by the top of 2024.
“This rebranding is greater than only a intelligent title change. The letters that comprise the title Rehlko replicate our 100-plus years of wealthy heritage beneath the Kohler model and symbolize a daring step ahead in our journey to proceed constructing and powering a sustainable power future,” mentioned Francis Perrin, chief model and sustainability officer at Rehlko. “Our new model repositions our enterprise on the forefront of innovation and power resilience know-how and showcases our confirmed capacity to ship to our prospects with the power reliability and management that they demand and require. The Rehlko model is extra centered and purpose-driven than ever earlier than.”
Mr. Melka formally unveiled the brand new enterprise Rehlko model on the Quick Firm Innovation Competition on September seventeenth and can quickly launch its new company web site – Rehlko.com. Over the approaching weeks and months, the corporate will assist its new enterprise rebranding by a multi-faceted advertising effort together with a focused promoting marketing campaign to introduce Rehlko throughout top- tier enterprise and commerce trade media publications, with the theme “Resilience is Reinvention”. The corporate can be thrilled to proceed its partnership with two of the Interpublic Group’s (“IPG”) world communications and branding companies, The Weber Shandwick Collective and FutureBrand, who’ve been supporting model launch and model design efforts, respectively.
Headquartered in Wisconsin, Rehlko will keep operations in additional than 100 places throughout the Americas, Asia, Europe, the Center East and Africa.
