Hello Soju, a Los Angeles, CA-based ready-to-drink glowing soju model born on the intersection of Korean and California tradition, closed a $6.8m funding spherical.
The spherical was led by a private funding from Ted Schlein of Kleiner Perkins and Ballistic Ventures, and supported by Hi there Soju dad or mum firm THG.
The corporate intends to make use of the funds to speed up the nationwide relaunch — set to kick off with a pre-sale this April and full market return by late summer time.
Led by Elisabeth Baron, newly appointed CEO, and co-founders Nick Schlein, and Taylor Jones, Hi there Soju delivers glowing flavors together with Asian Pear, Lemon Yuzu, Inexperienced Grape, Peach, and Lychee.
In tandem with the model’s relaunch, Hi there Soju not too long ago added enterprise leaders Dan Ginsberg and Sandra “Sandey” Kang to its Board of Administrators.
The brand new capital will help expanded manufacturing, strategic advertising, in addition to the model’s debut within the spirits class with the introduction of a premium 700ml rice-based Soju spirit, launching this summer time.
FinSMEs
03/04/2025
