Grifin, a Tampa, FL-based app that hyperlinks funding to day by day spending, raised $11M in Sequence A funding.
The spherical was led by Nava Ventures, with participation from TTV, Draper Associates, Gaingels, Nevcaut Ventures, Alloy Labs, and so forth. With this spherical, Freddie Martignetti, Accomplice at Nava Ventures, will be a part of Grifin’s Board of Administrators.
The corporate will use the brand new capital to increase its crew, associate with HR platforms and client manufacturers, construct household plans so youngsters can begin investing early, and increase its choices.
Based in 2017 by Aaron Froug, Bo Starr, and Robin Froug, Grifin is an investing app that creates a totally personalised funding portfolio primarily based on an investor’s on a regular basis habits. The know-how is totally automated, always adapting to the investor’s way of life and procuring habits whereas providing full management over funding quantities. It robotically invests $1 per transaction. For instance, if a Grifin consumer buys one thing at Walmart, the app transfers $1 from their checking account to their funding account, they usually purchase $1 of Walmart inventory. Customers also can manually improve the funding quantity to their selecting. The app is at present out there on iOS and Android, with new options and partnerships rolling out this yr.
During the last yr, Grifin has skilled speedy development amassing 500k registered customers and 50M+ views on social media. Nearly all of traders are ladies between the ages of 40 and 60, a historically under-invested group.
Up to now, the corporate has raised over $20 million.
FinSMEs
18/06/2025
