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Data Center News > Blog > Global Market > Google enlists new ‘free’ data transfer service as the EU Data Act deadline approaches
Global Market

Google enlists new ‘free’ data transfer service as the EU Data Act deadline approaches

Last updated: September 13, 2025 10:22 pm
Published September 13, 2025
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Google Cloud sign is displayed at Google campus in Silicon Valley - Sunnyvale, California, USA - November, 2019
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Google past the fundamental requirement

When requested in regards to the rationale behind the introduction of the brand new service, a Google spokesperson stated that the hyperscaler was going “above and past what the information act requires by eliminating the price of in-parallel processing charges for patrons within the EU and UK.” 

In distinction, Microsoft is conserving the charges “at cost”. Furthermore, a 2024 report from the UK’s competitors watchdog, the Competitors and Markets Authority (CMA), confirmed that Microsoft, at the moment, discovered the implementation of Article 34 difficult and sophisticated, citing that it was troublesome to establish EU prospects.

IBM, then again, communicated to the watchdog that it will decide EU prospects primarily based on the placement of their headquarters to adjust to the statute.

Google, in response to the report, was in favor of compliance and stated that it was incentivised to encourage multicloud.

AWS’s feedback had been redacted from the report, however the hyperscaler confirmed in an e mail response to NetworkWorld that it was providing “reduced” charges for EU prospects. 

It additional claimed that the majority, almost 90%, of its enterprise prospects already pay nothing for knowledge switch because the hyperscaler offers 100 gigabytes monthly totally free, to make use of for any goal.

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See also  TCS launches SovereignSecure Cloud aligned with India’s data localization needs
TAGGED: Act, approaches, data, Deadline, enlists, free, Google, service, transfer
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