Sunday, 14 Dec 2025
Subscribe
logo
  • Global
  • AI
  • Cloud Computing
  • Edge Computing
  • Security
  • Investment
  • Sustainability
  • More
    • Colocation
    • Quantum Computing
    • Regulation & Policy
    • Infrastructure
    • Power & Cooling
    • Design
    • Innovations
    • Blog
Font ResizerAa
Data Center NewsData Center News
Search
  • Global
  • AI
  • Cloud Computing
  • Edge Computing
  • Security
  • Investment
  • Sustainability
  • More
    • Colocation
    • Quantum Computing
    • Regulation & Policy
    • Infrastructure
    • Power & Cooling
    • Design
    • Innovations
    • Blog
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Data Center News > Blog > AI > GenLayer launches a new method to incentivize people to market your brand using AI and blockchain
AI

GenLayer launches a new method to incentivize people to market your brand using AI and blockchain

Last updated: June 19, 2025 7:46 pm
Published June 19, 2025
Share
GenLayer launches a new method to incentivize people to market your brand using AI and blockchain
SHARE

Be part of the occasion trusted by enterprise leaders for almost twenty years. VB Rework brings collectively the folks constructing actual enterprise AI technique. Learn more


GenLayer, a startup constructing decentralized authorized infrastructure for AI and machine brokers, has launched its first incentivized testnet, dubbed Asimov.

This marks the preliminary rollout of its multi-phase validator onboarding and expertise validation initiative as the corporate strikes nearer to mainnet deployment.

The testnet introduces what GenLayer calls the primary Clever Blockchain, powered by AI fashions and designed to resolve subjective selections sometimes exterior the scope of conventional deterministic blockchains.

“Our narrative is that as we enter a world of AI brokers—quick and good—we’d like a brand new authorized system as a result of the present one is fragmented, gradual, and costly,” stated GenLayer CEO and co-founder Albert Castellana, including that GenLayer “presents an artificial jurisdiction: a authorized system for machines.”

Combining one of the best of blockchain and AI

Asimov is the primary of three sequential testnets in GenLayer’s roadmap, to be adopted by Bradbury and Clark.

The corporate goals to progressively check and scale its “Optimistic Democracy” consensus mechanism. Not like typical blockchain validators that merely execute code, GenLayer validators are paired with giant language fashions (LLMs), enabling them to guage off-chain knowledge and make subjective selections—equivalent to figuring out whether or not submitted content material meets marketing campaign necessities or whether or not a wise contract’s circumstances have been pretty fulfilled.

GenLayer positions this mannequin as important infrastructure for the approaching age of AI brokers and machine-to-machine transactions.

See also  Pepeto Project Launches Utility-Driven Solutions for Memecoins

In response to Castellana, Asimov’s launch is each a stress check and a sign of technical maturity to builders and companions.

Skilled validators and developer ecosystem

The validator program for Asimov targets seasoned blockchain infrastructure operators. Chosen individuals will earn rewards for testing consensus logic, transaction dealing with, and mannequin coordination. GenLayer has already onboarded dozens of validators, with extra within the pipeline. Participation requires a full-time dedication throughout check phases.

To help builders, GenLayer is releasing a complete developer stack, together with the GenLayer Studio, Pockets, Blockchain Explorer, and GS Library (a Python toolkit). The testnet can also be paired with a grant program to encourage early growth and experimentation forward of mainnet launch.

Rally-ing

Coinciding with Asimov is the beta launch of Rally, a decentralized advertising and marketing protocol that automates influencer and group incentive campaigns. Utilizing AI-powered validators, Rally evaluates submitted content material — equivalent to social media posts — towards marketing campaign guidelines embedded in good contracts.

“Rally is our first protocol constructed on GenLayer,” Castellana informed VentureBeat. “It autonomously evaluates community-created content material and determines compensation, opening participation past influencers to anybody.”

Manufacturers outline pointers (e.g., hashtags, tone, originality), deposit funds, and let the protocol autonomously decide payouts.

This setup avoids handbook negotiation and efficiency disputes frequent in conventional influencer packages. Content material creators, in flip, obtain clear, on-chain compensation if their submissions meet preset standards.

“Sooner or later, many influencers might be AI brokers looking for alternatives to earn—this method accommodates that evolution,” Castellana added.

Rally operates independently of GenLayer’s core staff and can finally be ruled by a DAO. From every marketing campaign pool, 1% goes to the Rally DAO, whereas 10% of protocol charges are allotted to the builders of taking part functions.

See also  Why Microsoft is cutting roles despite strong earnings

“The way in which I see GenLayer is sort of a toy manufacturing facility—creating new instruments and mechanisms you’ll be able to’t discover anyplace else,” the CEO added. “Rally is only one instance of what’s attainable.”

The way it advantages enterprises

For technical choice makers — together with model managers, progress entrepreneurs, and digital marketing campaign leads— GenLayer and Rally supply the flexibility to automate and decentralize marketing campaign execution and high quality management. As a substitute of manually managing influencer relationships, approving content material, and disputing post-campaign efficiency, groups can deploy good contracts that use LLMs to evaluate submissions towards predefined requirements.

This strategy considerably reduces operational overhead, allows real-time suggestions and rewards, and ensures equity and transparency all through the marketing campaign lifecycle. Moreover, the usage of AI brokers permits for scalable marketing campaign administration throughout 1000’s of potential content material contributors—human or automated—with out extra headcount or vendor friction.

For enterprises that recurrently spend money on model visibility, product launches, or group engagement, Rally might streamline advertising and marketing operations whereas providing auditable proof of marketing campaign efficiency. Mixed with GenLayer’s broader infrastructure, manufacturers additionally achieve entry to AI-driven choice methods for every little thing from grants disbursement to good contract enforcement, probably reworking authorized and operational workflows in Web3 contexts.

Infrastructure for the AI-native financial system

GenLayer’s structure is supported by technical companions together with ZKSync (for rollup-based scalability), Heurist (for decentralized mannequin internet hosting), Atoma Community (for privacy-preserving execution), and Caldera. These integrations make sure that the platform stays performant, safe, and aligned with broader Ethereum-based ecosystems.

See also  Google's native multimodal AI image generation in Gemini 2.0 Flash impresses with fast edits, style transfers

The corporate has raised $7.5 million in seed funding from buyers equivalent to North Island Ventures, Arrington Capital, ZK Ventures, and Arthur Hayes’ Maelstrom. GenLayer sees its protocol as the inspiration of an artificial, world jurisdiction—an autonomous authorized layer for the AI financial system, able to settling disputes at machine pace with higher accessibility than conventional authorized methods.

What’s subsequent?

Following Asimov, the Bradbury and Clark testnets will introduce validator-level LLM configuration, production-grade inference tuning, and autonomous community operations. Every section is designed to validate system elements forward of a mainnet launch deliberate for later this 12 months.

GenLayer is actively looking for skilled validators and builders to take part within the testnet. These can apply through the corporate’s web site.

With functions like Rally already dwell in beta, GenLayer presents a brand new class of clever blockchain infrastructure — combining AI decision-making with decentralized governance to unlock extra autonomous, clear, and scalable methods for enterprise and group customers alike


Source link
TAGGED: Blockchain, Brand, GenLayer, incentivize, launches, market, method, people
Share This Article
Twitter Email Copy Link Print
Previous Article China–ASEAN Forum highlights regional push on AI and the edge China–ASEAN Forum highlights regional push on AI and the edge
Next Article Sifflet Raises $18M in Funding Sifflet Raises $18M in Funding
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Your Trusted Source for Accurate and Timely Updates!

Our commitment to accuracy, impartiality, and delivering breaking news as it happens has earned us the trust of a vast audience. Stay ahead with real-time updates on the latest events, trends.
FacebookLike
TwitterFollow
InstagramFollow
YoutubeSubscribe
LinkedInFollow
MediumFollow
- Advertisement -
Ad image

Popular Posts

CENTIEL to demonstrate AI workload ready UPS at Data Centre World

StratusPower is at present being utilised in Information Centres across the globe and specifically has…

February 19, 2025

Hardcoded root credentials in Cisco Unified CM trigger max-severity alert

The affected products-Cisco Unified CM and Unified CM SME–are core parts of enterprise telephony infrastructure,…

July 5, 2025

Bio-hybrid robotics need regulation and public debate, say researchers

Credit score: Unsplash/CC0 Public Area Researchers are calling for regulation to information the accountable and…

July 23, 2024

Uncovering melt pool dynamics in metal manufacturing

Lovejoy Mutswatiwa, left, a doctoral scholar in engineering science and mechanics, holds a high-power ultrasonic…

September 26, 2024

iGenius launches sovereign AI data centre

Vertiv has introduced a groundbreaking collaboration with NVIDIA and famend AI pioneer iGenius to deploy…

April 27, 2025

You Might Also Like

Nous Research just released Nomos 1, an open-source AI that ranks second on the notoriously brutal Putnam math exam
AI

Nous Research just released Nomos 1, an open-source AI that ranks second on the notoriously brutal Putnam math exam

By saad
Data centre outsourcing market size to cross $243.3 billion by 2034
Infrastructure

Data centre outsourcing market size to cross $243.3 billion by 2034

By saad
Enterprise users swap AI pilots for deep integrations
AI

Enterprise users swap AI pilots for deep integrations

By saad
Why most enterprise AI coding pilots underperform (Hint: It's not the model)
AI

Why most enterprise AI coding pilots underperform (Hint: It's not the model)

By saad
Data Center News
Facebook Twitter Youtube Instagram Linkedin

About US

Data Center News: Stay informed on the pulse of data centers. Latest updates, tech trends, and industry insights—all in one place. Elevate your data infrastructure knowledge.

Top Categories
  • Global Market
  • Infrastructure
  • Innovations
  • Investments
Usefull Links
  • Home
  • Contact
  • Privacy Policy
  • Terms & Conditions

© 2024 – datacenternews.tech – All rights reserved

Welcome Back!

Sign in to your account

Lost your password?
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
You can revoke your consent any time using the Revoke consent button.