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Data Center News > Blog > Innovations > Film festival showcases what artificial intelligence can do on the big screen
Innovations

Film festival showcases what artificial intelligence can do on the big screen

Last updated: June 7, 2025 4:21 am
Published June 7, 2025
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Film festival showcases what artificial intelligence can do on the big screen
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Runway’s third-annual AI Movie Competition kicks off with a screening at Lincoln Middle’s Alice Tully Corridor in New York on Thursday, June 5, 2025. Credit score: AP Picture/Wyatte Grantham-Philips

Synthetic intelligence ‘s use in film making is exploding. And a younger movie competition, now in its junior 12 months, is showcasing what this know-how can do on display at present.

The annual AI Film Festival organized by Runway, an organization that focuses on AI-generated video, kicked off in New York Thursday night time with ten quick movies from around the globe making their debut on the large display.

“Three years in the past, this was such a loopy thought,” Runway CEO Cristóbal Valenzuela informed the group. “As we speak, tens of millions of persons are making billions of movies utilizing instruments we solely dreamed of.”

The movie competition itself has grown considerably since its 2023 debut. About 300 folks submitted movies when it first started, Valenzuela mentioned, in comparison with about 6,000 submissions acquired this 12 months.

The one and half-hour lineup stretched throughout a variety of artistic types and impressive themes—with Jacob Alder’s ” Total Pixel Space ” taking dwelling the competition’s prime prize. The 9-minute and 28-second movie questions what number of doable photos—actual or not—exist within the digital area, and makes use of math to calculate a colossal quantity. A shocking collection of photos, starting from the acquainted life moments to those who fully bend actuality, provides viewers a glimpse of what is on the market.

Film festival showcases what artificial intelligence can do on the big screen
Runway’s third-annual AI Movie Competition kicks off with a screening at Lincoln Middle’s Alice Tully Corridor in New York on Thursday, June 5, 2025. Credit score: AP Picture/Wyatte Grantham-Philips

In the meantime, Andrew Salter’s “Jailbird,” which snagged second place, chronicles a hen’s journey—from the chook’s perspective—to a human jail in the UK to participate in a joint-rehabilitation program. And “One,” a futuristic story by Ricardo Villavicencio and Edward Saatchi about interplanetary journey adopted in third place.

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The ten movies proven have been finalists chosen from 1000’s submitted to Runway’s AI Movie Competition this 12 months. The shorts may even be proven at screenings held in Los Angeles and Paris subsequent week.

How AI is used and executed is an element judges consider when determining festival winners. However not each movie entered was made completely utilizing AI. Whereas submission standards requires every film embrace the usage of AI-generated video, there isn’t any set threshold, that means some movies can take a extra “blended media” method—resembling combining reside photographs of actors or real-life photos and sounds with AI-generated components.

“We’re making an attempt to encourage folks to discover and experiment with it,” Valenzuela mentioned in an interview previous to Thursday’s screening.

Making a coherent movie utilizing generative AI is not any straightforward feat. It might probably take a protracted listing of instructions and quite a few, detailed prompts to get even a brief scene to make sense and look constant. Nonetheless, the scope of what this type of know-how can do has grown considerably since Runway’s first AI Movie Competition in 2023—and Valenzuela says that is mirrored in at present’s submissions. Whereas there are nonetheless limits, AI-generated video is turning into an increasing number of life-like and sensible.

Film festival showcases what artificial intelligence can do on the big screen
Runway’s third-annual AI Movie Competition kicks off with a screening at Lincoln Middle’s Alice Tully Corridor in New York on Thursday, June 5, 2025. Credit score: AP Picture/Wyatte Grantham-Philips

Runway encourages the usage of its personal AI instruments for movies entered into its competition, however creators are additionally allowed to show to different assets and instruments as they put collectively the movies—and throughout the business, instruments that use AI to create movies spanning from textual content, picture and/or audio prompts have quickly improved over current years, whereas turning into more and more out there.

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“The best way (this know-how) has lived inside movie and media tradition, and popular culture, has actually accelerated,” mentioned Joshua Glick, an affiliate professor of movie and digital arts at Bard Faculty.

He provides that Runway’s movie fest, which is amongst a handful of showcases aimed toward spotlighting AI’s artistic capabilities, arrives as corporations on this area are trying to find heightened “legitimacy and recognition” for the instruments they’re creating—with goals to cement partnerships in Hollywood in consequence.

AI’s presence in Hollywood is already far-reaching, and maybe extra expansive than many moviegoers understand. Past “headline-grabbing” (and at instances controversial) functions that big-budget movies have executed to “de-age” actors or create eye-catching stunts, Glick notes, this know-how is commonly integrated in an array of post-production enhancing, digital touch-ups and extra behind-the-scenes work like sorting footage.

Business executives repeatedly level to how AI can enhance effectivity within the film making course of—permitting creatives to carry out a job that when took hours, for instance, in a matter of minutes—and foster additional innovation.

Film festival showcases what artificial intelligence can do on the big screen
Runway’s third-annual AI Movie Competition kicks off with a screening at Lincoln Middle’s Alice Tully Corridor in New York on Thursday, June 5, 2025. Credit score: AP Picture/Wyatte Grantham-Philips

Nonetheless, AI’s fast development and adoption has additionally heightened anxieties across the burgeoning know-how—notably its implications for staff.

The Worldwide Alliance of Theatrical Stage Workers—which represents behind-the-scenes leisure staff within the U.S. and Canada—has “lengthy embraced new applied sciences that improve storytelling,” Vanessa Holtgrewe, IATSE’s worldwide vice chairman, mentioned in an emailed assertion. “However we have additionally been clear: AI should not be used to undermine staff’ rights or livelihoods.”

IATSE and different unions have continued to satisfy with main studios and set up provisions in efforts to supply guardrails round the usage of AI. The Display screen Actors Guild-American Federation of Tv and Radio Artists has additionally been vocal about AI protections for its members, a key sticking level in current labor actions.

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For Runway’s AI Movie Competition, Valenzuela hopes screening movies that incorporate AI-generated video can showcase what’s doable—and the way he says this know-how may also help, not harm, creatives within the work they do at present.

“It is pure to worry change … (However) it is necessary to grasp what you are able to do with it,” Valenzuela mentioned. Even filmmaking, he provides, was born “due to scientific breakthroughs that on the time have been very uncomfortable for many individuals.”

© 2025 The Related Press. All rights reserved. This materials will not be printed, broadcast, rewritten or redistributed with out permission.

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