FanUp, a NYC-based supplier of a fantasy sports activities and popular culture gaming platform, raised an undisclosed quantity in funding.
Bacjers included TruSkye Ventures and 9.58 Ventures.
Led by Founder and CEO Tej Bodiwala, FanUp is a fantasy sports activities and popular culture gaming platform designed for Gen Z, girls, and informal followers. With a mixture of contests, rewards, and social-driven experiences, it empowers the way in which followers interact with their favourite sports activities, leagues, manufacturers, and leisure.
The corporate intends to make use of the funds for its continued progress, attain and innovation by partnerships, influencers, focused campaigns, gaming options and contests, and bespoke prizing, reminiscent of unique drops and model prizes, VIP watch events, and fan experiences. This consists of The Bachelor-inspired getaways to Grand Cayman, Puerto Rico, and Europe, designed to brush followers off their ft.
Based in 2021, FanUp continues to drive outcomes by an genuine strategy to fan engagement and unparalleled consumer expertise. Early milestones embody:
- 41 model collaborations and 105 faculty partnerships
- A neighborhood that drove greater than 2.1B views throughout FanUp social media content material in 2024 and 65M views from 4 (4) Tremendous Bowl-themed Reels final month (throughout TikTok, Instagram, and Snap)
- A legally compliant sweepstakes and giveaways classification throughout all U.S. states and customers from 31 further international locations
FinSMEs
04/03/2025
