Google’s President of World Affairs, Kent Walker, has urged the EU to extend AI adoption by means of a wiser regulatory method amid growing competitors, notably from China.
Talking on the Competitive Europe Summit in Brussels, Walker positioned AI as a instrument that philosophers and economists name an “invention of a technique of invention” which can reshape almost each side of recent life and outline the way forward for geopolitical management. The Google and Alphabet govt careworn that the stakes are extremely excessive for the continent’s future prosperity and safety.
Whereas acknowledging European Fee President Ursula von der Leyen’s current assertion that getting AI proper is crucial, Walker pointed to a regarding adoption deficit within the EU. He highlighted intense geopolitical competitors and the way authorities funding in China is fuelling integration of AI throughout its economic system.
“The technique is paying off,” Walker acknowledged. “The newest estimates recommend as much as 83% of Chinese language firms are already utilizing generative AI. In the meantime, the European Fee estimates that European adoption is hovering at round 14%.”
In accordance with Walker, this AI adoption lag is exacerbated by a regulatory setting that EU firms discover more and more tough to navigate. He famous that since 2019, over 100 new EU laws have focused the digital economic system, resulting in a scenario the place “greater than 60% of Europe’s companies now say regulation is their largest impediment to funding within the EU.”
This sentiment is backed by a current Danish authorities research which estimated new laws might impose a further €124 billion in annual prices on companies and public administration in Europe. Walker additionally pointed to the sluggish progress on implementing Mario Draghi’s suggestions on EU competitiveness, with solely 11.2% of his concepts having been adopted a yr on. Citing an Worldwide Financial Fund research, he remarked on the fragmentation inside the Single Market, the place inner obstacles create the equal of a forty five% tariff on items and a staggering 110% tariff on providers.
In response to those challenges, the Google govt proposed a direct, three-part technique for the EU to reclaim its AI footing: laying a basis of sensible coverage, constructing out adoption by means of workforce skilling, and scaling as much as assist widespread innovation.
The foundational step, Walker argued, requires a simplification of the AI regulatory panorama to create a framework supportive of innovation like China, however whereas making certain regulation that’s centered, aligned, and balanced.
“Regulating in ways in which assist AI innovation means specializing in the real-world results of AI,” he defined. This method entails filling particular regulatory gaps somewhat than implementing sweeping guidelines that might stifle helpful and lower-risk functions. He urged regulators to “oversee outputs, not inputs—to handle dangers and penalties, not micromanage science.”
An aligned regulatory framework would apply present laws the place applicable and harmonise worldwide requirements, permitting suppliers to supply their greatest and newest AI fashions to EU residents and corporations. Walker additionally emphasised the necessity to design guidelines that not solely stop hurt but additionally actively nurture innovation.
Google, he affirmed, stays a dedicated accomplice in Europe; with 30,000 workers and huge infrastructure investments, together with seven knowledge centres and 13 cloud areas. He famous that the European Fee is at the moment looking for enter to form this agenda and inspired companies to share their views earlier than the 14 October deadline.
The second a part of the technique focuses on constructing out AI adoption within the EU by equipping folks and corporations to make use of these quickly advancing instruments. Walker illustrated the tempo of change by revealing that Google’s new AI fashions are actually “300x extra environment friendly than the state-of-the-art from simply two years in the past.”
To make sure residents aren’t left behind, he championed public-private partnerships to speed up abilities coaching. He talked about Google’s work over the past decade to assist over 14 million Europeans study digital abilities and its €15 million AI Alternative Fund, which helps susceptible folks in gaining foundational AI information. Whereas firms can provoke AI pilot tasks, he careworn that it’s the position of governments to scale up essentially the most profitable examples, just like what China is doing for its economic system.
Constructing belief can also be central to growing AI adoption within the EU. Walker defined how Google’s Sovereign Cloud and AI options present EU clients with full management over their knowledge, making certain it’s managed based on native regulatory necessities and European values by means of partnerships with leaders like Thales in France and Schwarz Group in Germany.
Lastly, Walker described the third stage: scaling up. He sought to maneuver the dialog past chatbots, which he described as “only a tiny a part of its potential,” and in direction of the scientific breakthroughs AI is enabling.
He offered highly effective examples already in movement, comparable to Google DeepMind’s AlphaFold, which has created a database of almost each protein recognized to science, now utilized by over three million researchers worldwide. This instrument helps scientists on the College of Malta higher perceive the genetic causes of osteoporosis. One other instrument, GNoME, is remodeling supplies science by discovering lots of of hundreds of latest supplies with potential functions in vitality, transport, and clear water.
Walker concluded with a direct name to motion, reiterating that the instruments are prepared and the potential is evident. “European leaders say AI management is on the high of their agenda—and it’s time to make these ambitions a actuality,” he urged.
The Google exec completed by stating that this may be achieved by clearing regulatory hurdles for innovators, accelerating analysis by means of partnership, and scaling the adoption of AI instruments to ignite a brand new period of EU development and compete towards geopolitical rivals like China.
See additionally: The worth hole from AI investments is widening dangerously quick

Need to study extra about AI and massive knowledge from business leaders? Take a look at AI & Big Data Expo happening in Amsterdam, California, and London. The great occasion is a part of TechEx and is co-located with different main expertise occasions, click on here for extra info.
AI Information is powered by TechForge Media. Discover different upcoming enterprise expertise occasions and webinars here.
