Dfinitiv Inc., an Englewood, NJ-based progressive know-how firm growing next-generation infrastructure for loyalty commerce and media integration, acquired an funding from United Airways Ventures (UAV), United Airways’ company enterprise capital fund devoted to the way forward for air journey.
The quantity of the deal was not disclosed.
The airline is exploring potential use instances for Dfinitiv’s know-how throughout its MileagePlus and Kinective Media platforms.
Led by Joseph Fitzgerald, CEO and co-founder, Dfinitiv gives SmartCXP™, an progressive Commerce Expertise Platform that mixes customer-focused personalization, clever loyalty gives and content material aggregation, and SmartLink™ — a proprietary deep-linking engine that connects consumer context and intent to optimized in-app, internet, and on-screen experiences. SmartCXP™ allows manufacturers to offer customized, shoppable content material and gives all through the client journey, empowering loyalty members to have interaction in on a regular basis commerce and seamlessly earn and redeem loyalty factors.
Dfinitiv’s know-how is constructed for cross-industry applicability — enabling journey corporations, monetary establishments, hospitality manufacturers, bank card issuers, and different non-retail enterprises to raised interact their massive loyalty audiences and unlock buyer touchpoints.
FinSMEs
08/08/2025
