Dubai, UAE, October twenty eighth, 2024, FinanceWire
1inch is completely satisfied to announce a long-term partnership with the Bruce Lee Family Company aimed toward fostering adoption of DeFi and Web3 amongst mass audiences underneath the slogan “Take crypto seriousLee.”
For the reason that very launch, 1inch has been intently linked to the heritage of Bruce Lee, a legendary Hong Kong-American martial artist and actor broadly believed to be one of many best martial artists of all time. The very title “1inch” comes from Bruce Lee’s iconic “one-inch punch,” and we have now at all times valued his versatility, agility and innovativeness – qualities which have constantly guided us within the improvement of their merchandise.
Now, time has come to make the affiliation with Bruce Lee official, becoming a member of efforts with the Bruce Lee Household Firm to assist customers entry the perfect crypto charges with probably the most seamless person expertise.
Underneath this partnership, 1inch and the Bruce Lee Household Firm are operating an advert marketing campaign with the slogan “Take crypto seriousLee.” The marketing campaign goals to shift the notion of crypto from being seen as unserious or purely speculative and to convey to mass audiences that it represents the monetary system of the longer term.
Identical to Bruce Lee helped popularize martial arts in his Nineteen Seventies movies, the partnership between 1inch and the Bruce Lee Household Firm goals to popularize DeFi and Web3, explaining the advantages of the brand new finance system to potential new customers.
“I’ve been impressed by Bruce Lee since childhood, ever since I first took up martial arts,” says Sergej Kunz, 1inch co-founder. “Our undertaking was named after Bruce Lee’s iconic punch. And 1inch has at all times caught to Bruce Lee’s values, together with integrity, resilience and a severe strategy to each endeavor he pursued.”
“Now, partnering with the Bruce Lee Household Firm feels just like the pure subsequent step, and I hope it is going to assist unfold Bruce Lee’s values alongside the advantages of Web3 to a wider viewers,” he provides.
“We’re excited to have labored with 1inch for the launch of the brand new advertising and marketing marketing campaign that includes Bruce Lee. All of us worth the significance of innovation and pace, in addition to enjoyable and creativity,” says Shannon Lee, Bruce Lee’s daughter. “It has been pleasant bringing the ‘Take Crypto SeriousLee’ marketing campaign to fruition and I stay up for our continued partnership.”
The 1inch/Bruce Lee Household Firm partnership, which can characteristic a variety of actions over coming months, kicks off with the discharge of the video. Customers can examine the official 1inch social media channels.
About 1inch
1inch is revolutionizing the world of decentralized finance by offering customers with the among the finest crypto buying and selling experiences. Past being the highest platform for low-cost, environment friendly token swaps, 1inch presents a variety of progressive instruments, together with a safe crypto pockets, a portfolio tracker for managing digital property, a developer portal to construct on its cutting-edge expertise, and even a debit card for simple crypto spending. By constantly pushing the boundaries of innovation, 1inch is simplifying DeFi for everybody – whether or not one is a crypto whale or simply getting began – serving to to form the way forward for finance.
Web site: https://1inch.io/
About Bruce Lee Household Firm
The Bruce Lee Family Company is a mission based mostly group devoted to sharing the artwork and philosophy of Bruce Lee to encourage private development and harmonious individuality on our planet. Based by his daughter Shannon Lee, the corporate safeguards his legacy by curating his philosophies, artwork, and martial prowess, remodeling them into dynamic experiences for contemporary audiences.
Web site: https://brucelee.com/family-company
Contact
PR lead
Pavel Kruglov
1inch Labs
[email protected]
