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Data Center News > Blog > AI > Data quality is key to AI-driven growth
AI

Data quality is key to AI-driven growth

Last updated: September 23, 2025 8:57 pm
Published September 23, 2025
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Data quality is key to AI-driven growth
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As corporations race to implement AI, many are discovering that mission success hinges instantly on the standard of their knowledge. This dependency is inflicting many formidable initiatives to stall, by no means making it past the experimental proof-of-concept stage.

So, what’s the key to turning these experiments into actual income turbines? AI Information caught up with Martin Frederik, regional chief for the Netherlands, Belgium, and Luxembourg at knowledge cloud large Snowflake, to search out out.

“There’s no AI technique with out a knowledge technique,” Frederik says merely. “AI apps, brokers, and fashions are solely as efficient as the info they’re constructed on, and with out unified, well-governed knowledge infrastructure, even probably the most superior fashions can fall brief.”

Bettering knowledge high quality is essential to AI mission success

It’s a well-recognized story for a lot of organisations: a promising proof-of-concept impresses the staff however by no means interprets right into a device that makes the corporate cash. In line with Frederik, this typically occurs as a result of leaders deal with the expertise as the tip purpose.

Headshot of Martin Frederik, regional leader for the Netherlands, Belgium, and Luxembourg at AI data cloud giant Snowflake.

“AI isn’t the vacation spot – it’s the automobile to attaining your online business objectives,” Frederik advises.

When tasks get caught, it’s normally down to some frequent culprits: the mission isn’t really aligned with what the enterprise wants, groups aren’t speaking to one another, or the info is a multitude. It’s straightforward to get disheartened by statistics suggesting that 80% of AI tasks don’t attain manufacturing, however Frederik presents a distinct perspective. This isn’t essentially a failure, he suggests, however “a part of the maturation course of”.

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For many who get the inspiration proper, the payoff may be very actual. A current Snowflake study discovered that 92% of corporations are already seeing a return on their AI investments. The truth is, for each £1 spent, they’re getting again £1.41 in value financial savings and new income. The important thing, Frederik repeats, is having a “safe, ruled and centralised platform” on your knowledge from the very starting.

It’s not nearly tech, it’s about folks

Even with the perfect expertise, an AI technique can fall flat if the corporate tradition isn’t prepared for it. One of many greatest challenges is getting knowledge into the arms of everybody who wants it, not only a choose few knowledge scientists. To make AI work at scale, you must construct robust foundations in your “folks, processes, and expertise.”

This implies breaking down the partitions between departments and making high quality knowledge and AI instruments accessible to everybody.

“With the appropriate governance, AI turns into a shared useful resource reasonably than a siloed device,” Frederik explains. When everybody works from a single supply of fact, groups can cease arguing about whose numbers are right and begin making sooner and smarter choices collectively.

The subsequent leap: AI that causes for itself

The true breakthrough we’re seeing now could be the emergence of AI brokers that may perceive and motive over all types of information without delay no matter construction high quality; from the neat rows and columns in a spreadsheet, to the unstructured info in paperwork, movies, and emails. Contemplating that this unstructured knowledge makes up 80-90% of a typical firm’s knowledge, it is a large step ahead.

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New instruments are enabling workers, regardless of their technical talent stage, to easily ask complicated questions in plain English and get solutions instantly from the info.

Frederik explains that it is a transfer in direction of what he calls “goal-directed autonomy”. Till now, AI has been a useful assistant you needed to always direct. “You ask a query, you get a solution; you ask for code, you get a snippet,” he notes.

The subsequent era of AI is completely different. You can provide an agent a posh purpose, and it’ll determine the mandatory steps by itself, from writing code to pulling in info from different apps to ship an entire reply. This can automate probably the most time-consuming components of an information scientist’s job, like “tedious knowledge cleansing” and “repetitive mannequin tuning.”

The end result? It frees up your brightest minds to give attention to what actually issues. This elevates your folks “from practitioner to strategist” and permits them to drive actual worth for the enterprise. That may solely be a superb factor.

Snowflake is a key sponsor of this yr’s AI & Big Data Expo Europe and can have a spread of audio system sharing their deep insights in the course of the occasion. Swing by Snowflake’s sales space at stand quantity 50 to listen to extra from the corporate about making enterprise AI straightforward, environment friendly, and trusted.

See additionally: Public belief deficit is a serious hurdle for AI progress

Banner for the AI & Big Data Expo event series.

Need to be taught extra about AI and massive knowledge from business leaders? Try AI & Big Data Expo happening in Amsterdam, California, and London. The excellent occasion is a part of TechEx and is co-located with different main expertise occasions, click on here for extra info.

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AI Information is powered by TechForge Media. Discover different upcoming enterprise expertise occasions and webinars here.

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TAGGED: AIdriven, data, Growth, Key, quality
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