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Data Center News > Blog > Global Market > Can data centres stay sustainable as AI demand keeps rising?
Global Market

Can data centres stay sustainable as AI demand keeps rising?

Last updated: April 7, 2026 12:19 pm
Published April 7, 2026
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Can data centres stay sustainable as AI demand keeps rising?
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As knowledge centre power demand surges, can the trade nonetheless ship sustainable development at scale? James Pennington, International Sustainability Providers Director at Lenovo, argues that the reply will depend on taking a wider, system-level view of digital infrastructure.

Concern over knowledge centre power demand is rising quick, but a lot of the talk stays narrowly targeted on particular person websites somewhat than the digital infrastructure and power techniques that assist them. 

At the moment, world knowledge centre power consumption already stands at 415 TWh, in line with the Worldwide Power Company (IEA) – that’s 1.5% of world power demand. That is projected to greater than double to round 945 TWh by 2030, greater than the overall power consumption of Japan.

With knowledge centre power use rising roughly 4 occasions sooner than total demand, the query is not whether or not effectivity issues, however how digital infrastructure is designed to combine with wider power and useful resource techniques.

This problem can’t be addressed by optimising particular person knowledge centres in isolation. Knowledge centres work together instantly with energy grids, water techniques, and world provide chains, and their affect must be assessed accordingly. Understanding and managing these dependencies is important if sustainability efforts are to maneuver past incremental beneficial properties. Significant progress will depend on a system-level method that considers power use, water demand, and the way tools is designed, reused, and recycled over its full lifecycle.

Driving bodily effectivity

The AI increase is powered by knowledge centres crammed with energy-hungry GPUs, and enhancing the effectivity of those environments is a vital a part of the sustainability problem. Knowledge centre effectivity is usually measured utilizing energy utilization effectiveness (PUE): the ratio of complete facility energy to the ability consumed by IT tools. Decrease PUE scores point out much less power misplaced to overheads, making correct, end-to-end measurement crucial.

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That is the place liquid cooling has a bonus over conventional air cooling techniques. Water is extra environment friendly at eradicating warmth than air and may enhance thermal effectivity. Water cooling can cut back energy consumption within the knowledge centre by as much as 40%. Some liquid-optimised services at the moment are reporting PUE figures as little as 1.1, and in some instances nearer to 1.04. At a PUE of 1.1, knowledge centres use considerably much less overhead power, leaving comparatively little misplaced to cooling.

A round method

Making use of circular-economy ideas to knowledge centre {hardware} and cooling infrastructure can assist sustainability goals. At the moment, solely a small proportion of knowledge centre infrastructure, resembling servers, is reused or recycled. Whether or not via providers that stretch {hardware} lifespans or asset restoration programmes that guarantee property are reused and recycled successfully at finish of life, knowledge centre operators could make measurable progress on emissions, with circular-economy approaches providing a sensible place to begin for a lot of organisations.

The advantages of circularity vary from reclaiming crucial minerals to enhancing asset reuse and supporting a extra sustainable electronics trade. To understand these advantages, enterprise leaders must take a transparent view of the total lifecycle of their knowledge centre infrastructure and servers. All the things from how parts are manufactured and designed to transport and the way they’re disposed of at finish of life will have an effect. Shifting in direction of as-a-service approaches may assist keep away from overprovisioning and cut back carbon emissions.

Circularity additionally extends to cooling techniques in knowledge centres. With at the moment’s heat water cooling techniques, scorching water will be reused for heating to additional cut back the environmental affect of the info centre. Closed-loop cooling techniques may play a task: fashionable water cooling techniques are transferring past evaporative cooling, the place scorching water is sprayed onto pads to be cooled, in direction of closed-loop techniques utilizing liquid-to-air warmth exchangers, considerably decreasing the water calls for of knowledge centres.

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Enhancing workload and utilisation effectivity

A key issue usually neglected in conversations round sustainability is workload effectivity. Put merely, the easiest way to avoid wasting power is to keep away from pointless consumption within the first place. Knowledge centre operators want to make sure each watt spent is translated into significant computing output. On the infrastructure layer, virtualisation helps obtain this by consolidating workloads onto fewer servers, decreasing idle capability and growing total utilisation. By tuning workloads to make full use of the {hardware} they run on, operators can hyperlink efficiency beneficial properties extra on to decrease power consumption.

Maybe counter-intuitively, updating older techniques may ship outcomes, with newer structure offering extra efficiency at a decrease power price. This strengthens the case for switching to an as-a-service method to infrastructure, decreasing the up-front capital expenditure related to expertise upgrades. Heat-water cooling techniques additionally allow parts to run at greater efficiency ranges with out overheating. Beginning with one workload at a time, knowledge centre operators can incrementally rework their environments and construct momentum in direction of wider systemic change.

A wiser method

Enhancing effectivity within the knowledge centre is simply going to change into extra vital as AI workloads drive rising power demand within the years forward. Operators might want to take a multi-faceted method, masking the whole lot from bodily effectivity, together with power sourcing and cooling techniques, to workload effectivity, resembling software program design and mannequin decisions. 

Round approaches are additionally more likely to change into extra vital, as operators look extra carefully on the sustainability case for recycling and reusing tools, alongside the effectivity advantages related to as-a-service fashions. 

See also  Keysource Group acquires data centre solutions provider 2bm Limited

Treating knowledge centres as a part of a wider digital and power system is now important if AI-driven development is to stay economically and environmentally viable.

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Contents
Driving bodily effectivityA round methodEnhancing workload and utilisation effectivityA wiser method
TAGGED: centres, data, demand, rising, Stay, sustainable
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