Brandtech Group, a NYC-based generative AI advertising and marketing firm, raised $115M in funding.
Backers embrace Fimalac, Nendo Labs, Mousse Companions, and the Bansk Group.
The corporate intends to make use of the funds to broaden operations and its improvement efforts.
Based in June 2015 by former Havas World CEO David Jones, The Brandtech Group is a digital-only advertising and marketing group and a world generative AI advertising and marketing firm. The group invests in advertising and marketing know-how corporations and has been energetic within the AI, AR and the metaverse areas since 2015. The group was the primary exterior investor in Niantic (creators of Pokémon Go), alongside different investments equivalent to AI Basis (2018), Automat (AI chatbots, 2016), Elsy (AI media planning, 2016), Jivox (dynamic automated content material, 2016), Crossing Minds (deep studying AI advice system, 2017), VidMob (automated content material, 2018), CreativeX (AI-driven content material optimization, 2022), Zappar (AR, 2017), Provenance (blockchain, 2022) and GGP (the world’s largest gaming fund).
Its most up-to-date acquisition was Pencil, a generative AI advertising and marketing firm that’s powered by $1BN in media spend throughout 5,000 manufacturers. Pencil not too long ago launched a brand new device, Pencil Professional, which is particularly designed for main world manufacturers, and has an modern strategy to model security, knowledge ringfencing, IP possession, copyright safety and different insurance policies.
The corporate works with eight of the world’s prime 10 world advertisers and 49 of the world’s prime 100. Purchasers embrace Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt and Renault-Nissan.
The corporate introduced that Matthieu Bucaille, ex-CEO Lazard Worldwide, has joined the corporate as World Chief Monetary Officer. Founding associate and the Group’s present World Chief Monetary Officer, Jean-Marc Antoni, will retire right into a part-time advisory position from January, 2025.
FinSMEs
29/03/2024
