BCS, the worldwide information centre consultancy, has carried out a recent, daring new branding to showcase the corporate as it’s right now, nearly a decade after its preliminary launch. Throughout that point it has skilled robust development, nearly doubling in measurement within the final 12 months alone and now employs folks in key markets throughout the globe.
James Hart, CEO at BCS explains: “The brand new model represents who we’re right now and who we’re changing into. It captures the dynamism and vitality we deliver to each mission and shopper and, most significantly, it’s a model owned and lived by our folks.”
The brand new brand and fashionable color palette have additionally been chosen to mirror the difficult and dynamic trade. The images, that includes numerous members of the BCS crew, emphasises the significance of its folks to the enterprise clearly stating that whereas a model is made from visuals, it’s individuals who deliver it to life. It’s supported by clearer messaging with a extra direct and human type consistent with its method that facilitates the positioning of our providers extra clearly.
Anna Rantala, Advertising and marketing Supervisor at BCS, who has been answerable for the model refresh, explains: “As BCS has grown it has turn into clear that our model hadn’t absolutely saved up. The feel and appear that when suited us not confirmed the dimensions, vitality and experience of the enterprise right now. This refresh is about exhibiting the world the BCS that already exists – fashionable, dynamic, and human at its core, and is the platform to develop into the subsequent decade. It provides house to our folks and tradition, the a part of BCS that purchasers at all times inform me makes the most important distinction. It would really feel like a giant change, however the fact is we’ve been this model all alongside. We simply weren’t exhibiting it.”
