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Data Center News > Blog > Power & Cooling > Apx rebranding to navigate evolving data centre needs
Power & Cooling

Apx rebranding to navigate evolving data centre needs

Last updated: February 10, 2026 8:38 pm
Published February 10, 2026
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Apx rebranding to navigate evolving data centre needs
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The info centre division at LFB Group has undergone a rebranding to emerge as ‘Apx’, a call aimed toward addressing the growing complexity, velocity, and efficiency calls for of the trade.

Because the demand for knowledge centres surges, fuelled by the rise of AI workloads and enhanced rack densities, the importance of cooling methods is advancing from a peripheral concern to a central accountability.

Apx, fashioned from the devoted knowledge centre crew at LFB Group, states that success is determined by flexibility and collaboration throughout the design, growth, and supply lifecycle.

The brand new period for Apx follows over 20 years of supporting server rooms and knowledge centre operations all through Europe. Their present focus revolves round embedding agility and collaboration into cooling options, with co-engineering and pre-commissioning serving as keystones of their technique, supported by enhanced services in Lyon, France.

The agency’s complementary websites in Genas, Mions, Longvic, and Burgos contribute to Apx’s distinctive place with a completely built-in, multi-site manufacturing and validation community in Europe. This association goals to permit the crew to sort out crucial tasks head-on, owing to its precision manufacturing, automated testing, and climatic validation capabilities.

Whereas pre-commissioning and early validation have lengthy stood as pillars of the enterprise, Matt Evans, CEO at Apx Information Centre Options, highlights that these capabilities are actually indispensable. Matt states: “Retaining on prime of this demand has by no means been extra essential.” He provides that, “At this time, collaboration is every thing. Operators are looking for companions who can supply them each flexibility and agility, enabling them to construct for the long run whereas reacting rapidly to what’s occurring proper now.”

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Persevering with, Matt emphasises: “Whereas nobody can predict what’s across the nook, one factor is obvious: efficiency needs to be confirmed earlier. It has been one in every of our grounding ideas because the begin; the concept that pre-commissioning should be core to each product’s DNA. By front-loading engineering, validating efficiency up-front and eradicating uncertainty earlier than elements attain websites, we give operators the pinnacle house, and time, to fulfill the demand.”

Matt concludes: “The course of journey is obvious: scale, capability and density. And I could not be extra enthusiastic about the place we have taken this enterprise. The brand new Apx title marks our subsequent chapter, and it is one we’re genuinely proud to be a part of.”



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TAGGED: Apx, centre, data, evolving, navigate, rebranding
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