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Data Center News > Blog > Global Market > AMD launches on-prem AI chip, previews higher-end systems at CES
Global Market

AMD launches on-prem AI chip, previews higher-end systems at CES

Last updated: January 12, 2026 6:11 am
Published January 12, 2026
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Alexander Harrowell, principal analyst for superior computing at Omdia, mentioned AMD’s method displays a parallel improvement to Nvidia, which nonetheless serves the market with air-cooled GPUs and conventional servers through OEM companions, along with its rack-scale platforms.

Enterprise shopping for implications

For IT leaders deciding on their subsequent AI funding, these developments counsel a shift available in the market.

Analysts observe that whereas Nvidia stays the dominant participant, purchaser standards have gotten extra pragmatic. The main focus is shifting past peak efficiency to incorporate sensible concerns corresponding to dependable provide chains, predictable pricing, and simpler integration into present knowledge middle environments.

“AMD is positioning itself as a dependable second supply at a time when Nvidia faces provide constraints and really excessive costs,” mentioned Pareekh Jain, CEO at Pareekh Consulting. “AMD chips are sometimes 20 to 30 % cheaper, which issues for enterprise patrons. Enterprises are more and more cautious about placing an excessive amount of cash into immediately’s AI {hardware} when depreciation cycles are getting shorter.”

That warning can be shaping the place enterprises deploy AI infrastructure, with on-premises environments rising as a key focus for AMD’s newest choices.

“MI440X seems positioned as a time-to-value choice for enterprises coping with regulated knowledge, knowledge residency mandates and latency-sensitive inference, the place maintaining workloads on-prem is a enterprise requirement reasonably than a know-how selection,” mentioned Rachita Rao, senior analyst at Everest Group. “That mentioned, the chip’s dependence on HBM introduces constraints round latency and networking, which may restrict efficiency consistency as deployments scale.”

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See also  Vertiv names new EMEA President as Winther retires
TAGGED: AMD, CES, Chip, higherend, launches, onprem, previews, Systems
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