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Data Center News > Blog > AI > 86% of enterprises see 6% revenue growth with gen AI use, according to Google Cloud survey
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86% of enterprises see 6% revenue growth with gen AI use, according to Google Cloud survey

Last updated: August 11, 2024 4:57 pm
Published August 11, 2024
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86% of enterprises see 6% revenue growth with gen AI use, according to Google Cloud survey
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It’s unclear what number of enterprises have totally deployed generative AI into their workflows and the way a lot it’s improved productiveness. Nonetheless, AI innovation and information in regards to the expertise have matured, and enterprises have begun asking if investing in AI is price it slightly than working for the following shiny factor. 

Nonetheless, determining how a lot AI impacts productiveness and return on funding appears more durable when differing concepts on what productiveness means in an AI-enabled workspace exist. 

A new survey from Google Cloud and the Nationwide Analysis Group discovered that 74% of firms utilizing gen AI for at the least one software noticed a return on funding in a 12 months. Of those, 86% reported that their income went up 6% or extra. 

Google surveyed 2,508 senior leaders of world enterprises with $10 million or extra in income between Feb. 23 and April 5 this 12 months. Of these surveyed, 61% mentioned they use gen AI for at the least one software. 

“Generative AI isn’t just a technological innovation; it’s a strategic differentiator,” mentioned Oliver Park, Google Cloud vice chairman, international generative AI go-to-market, in a weblog submit. “Our analysis exhibits that early adopters of gen AI are reaping important rewards, from elevated income to raised customer support to improved productiveness. Organizations investing in gen AI at this time are those that shall be finest positioned to reach the approaching decade.”

It added that firms can transfer AI use instances “from thought to manufacturing in lower than six months.” 

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The survey mentioned productiveness improved by 45%. Most of the productiveness beneficial properties, 70% of respondents mentioned, got here from IT processes and employees productiveness, although the Google report didn’t specify what sorts of IT processes. Different productiveness enhancements included quicker time to insights and higher accuracy. 

At 63%, greater than half credited AI as a enterprise development driver. The survey famous that, on common, firms noticed improved buyer leads and acquisitions immediately stemming from AI instruments. Whereas different verticals like retail and manufacturing additionally ranked AI-powered lead era excessive, 82% of respondents within the monetary companies mentioned it discovered essentially the most development in that space due to AI. 

Nonetheless, different surveys discovered that AI has made it more durable for staff to be productive, as their bosses started anticipating elevated output. 

Productiveness pressures

Research from freelance company Upwork launched in July confirmed plugging AI into workflows fails to unlock significant productiveness for staff. 

Upwork’s report, which surveyed 2,500 C-suite executives, full-time workers and freelancers within the U.S., U.Okay., Australia and Canada, discovered a disconnect between staff and executives. 

The survey confirmed that 81% of C-suite executives anticipated extra from workers, with 37% saying that AI instruments ought to improve their output. Firms that reported they deployed AI mentioned they’d seen a rise in worker productiveness this previous 12 months.

Whereas that every one sounds fascinating, workers really feel in a different way regardless that many workers wish to use AI of their jobs. Most of these surveyed, 65%, consider AI may improve their productiveness; nonetheless, they mentioned it has not been what they see at work. Round 47% mentioned they don’t know find out how to use AI to assist in their jobs as a result of they’ve acquired no coaching. 

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Stability what you want 

Google identified that firm management wants to supply a complete technique to usher in AI, however enterprises additionally want to start out small and give attention to core enterprise areas. The report additionally famous the significance of coaching the workforce, one thing staff surveyed by Upwork mentioned they needed. 

It’s not nearly offering coaching; staff additionally wish to be a part of any technique involving AI since their work is tremendously impacted. Upwork mentioned 74% of workers consider their firms must overhaul their concepts of employee productiveness. 

“When staff are extra concerned in co-creating the measures towards which their productiveness is evaluated, we see a better emphasis on creativity and innovation, buyer relationship constructing, and flexibility—attributes that executives consider are vital and contribute to the underside line,” the report mentioned. 

In different phrases, gen AI is now giving early adopters a return on their funding. However now can be the time to get workers on board. 


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